Menparekraf Sandiaga Uno Slides The Marketing Of Tourism And Creative Economy To Countries That Don't Including The Recession Zone

Sandiaga Uno (Photo via Ministry)

JAKARTA - The Ministry of Tourism and Creative Economy made adjustments in the development of the tourism sector and the creative economy (parekraf). The ministry is targeting foreign tourists (tourists) from several countries as a form of anticipation for this year's economic recession.

"We are directing focus on our major markets including India, which has greatly increased, Australia and New Zealand, which are not included in the recession zones, Malaysia and Singapore, which are still growing," said Tourism and Creative Economy Minister Sandiaga Uno, Wednesday, January 11.

In a written statement from the Ministry of Tourism and Creative Economy, it is stated that based on predictions of potential recession, it is estimated that three world economic locomotives, namely the United States, China, and Europe, will experience an economic slowdown, which will have an impact on public spending, especially in the tourism sector.

Thus, the Ministry of Tourism and Creative Economy focuses on developing foreign tourists. In addition, Nusantara (wisnus) tourists are also targeted to reach the target of 1.2-1.4 billion movements by 2023.

Our growth will be strongly driven by the movement of Indonesian tourists. I and Mrs. Nia Niscaya (Deputy for Strategic Policy at the Ministry of Tourism and Creative Economy) are looking at the definition of the movement of Nusantara tourists in the district for more than 6 hours, which can be triggered by several activities such as events, culinary tours, shopping tours, healing tours, and tours in our surrounding tourist villages," said Sandiaga Uno.

Sandiaga Uno then invited various parties to strengthen tourism products and hold domestic activities because domestic economic strength is considered to be the backbone of the tourism sector. Efforts to encourage the arrival of foreign tourists and foreign tourists to be accompanied by extending the length of stay (length of stay) and improving the quality of spending (quality of spending) for tourists so that the tourism foreign exchange target of 5.95 billion US dollars is realized.

"Export improvement programs from the creative economy of 20.5 billion US dollars will be encouraged through strengthening supply chains, strengthening the economy, Proud to be Made in Indonesia, and Proud to Travel in Indonesia," said Menparekraf Sandiaga Uno.