Kemenkominfo Holds Webinar On Personal Branding Through Social Media For The Sumatra Regional Community And Around

Photo: Doc. Kemenkominfo

JAKARTA - The Ministry of Communication and Information of the Republic of Indonesia (Kemenkominfo) in collaboration with the National Movement for Digital Cybercreation Literacy has carried out digital literacy to more than 14.6 million people.

In the course of the #MakinCakapDigital Program since it was first launched in 2021, it focuses on increasing the insight and digital skills of the Indonesian people which are measured based on four digital pillars, namely Digital Diversity, Digital Ethics, Digital Security, and Digital Culture.

Berdasarkan survei Hootsuit tahun 2021, pengguna internet aktif di Indonesia sudah mencapai 202.6 juta dengan pengguna aktif sosial media sebesar 170 juta pengguna, di mana data ini mengalami pertumbuhan yang masif sebesar 15.5 persen dari tahun 2020.

This massive growth opens up space for increased misuse of information and communication technology and the internet, such as data theft, hacking, spreading hoaxes, and so on. On this basis, digital literacy is very necessary to improve the cognitive ability of the Indonesian people through various educational activities about digital literacy skills.

A national survey by the Ministry of Communication and Information with Kata Data in 2021 shows that the digital literacy index of Indonesians is at the middle level with a score of 3.49. This is an increase when compared to the same conditions in 2020 which show a score of 3.46.

Kemenkominfo akan terus meningkatkan pencapaian tersebut dengan menyasar kelompok-kelompok strategis di masyarakat. Untuk meningkatkan skor indeks literasi digital Indonesia ke level baik dan memenuhi target sebanyak 5,5 juta orang mendapatkan literasi digital, Kemenkominfo berkolaborasi dengan Gerakan Nasional Literasi Digital Siberkreasi berupaya meningkatkan literasi digital masyarakat melalui program Indonesia Meningkap Digital 2022.

This program aims to build insight and knowledge related to digital literacy in the form of webinars (seminars and online discussions), talk shows in hybrid (offline and online) formats, as well as special events to support digital literacy activities. The implementation of activities from the program is divided into two segments, namely for the education segment and segment of community/community groups; which are spread across 9 (nine) areas that are determined based on the proportional amount of internet use in Indonesia.

"In 2022, digital literacy training will be provided to 5.5 million people. Digital literacy performance has begun to show improvement in terms of quality. Opportunities for digital skills need to be utilized optimally, considering that we have great human resource potential," said the Minister of Communication and Information (Menkominfo), Johnny G. Plate, in his remarks. program Makin Capa digital.

Digital literacy activities are expected to contribute to efforts to stop the spread of hoax news and the negative impact of internet abuse by increasing the cognitive ability of the Indonesian people through various educational programs of digital literacy skills. Being a digital literacy means being able to process various information, being able to understand messages, and communicating effectively with others in various forms.

In addition, being able to digital literacy can encourage individuals to switch from passive consumers to active producers, both individually and as part of the community. Digital literacy will also create a public order with a critical and creative mindset and view. Community members will not be easily consumed by provocative issues and become victims of hoax information or victims of digital-based fraud.

On Tuesday, November 15, 2022, at 08.00 - 10.00 WIB, the Ministry of Communication and Information together with cybercreation held a webinar for community / community groups in the Sumatra region this November with the theme Tips: personal branding through social media.

The webinar was attended by more than 1,300 people, presenting Fajria Fatmasari, Head of the APP Jakarta Polytechnic Business Incubator & Digital Literacy Pradipta Nugrahanto, CEO & Co-founder of Paperik Soeara Rakjat; and Tio Prasetyo, Chief Business Officer of Paperik Soeara Rakjat, as a resource person.

In the webinar, Fajria Fatmasari discusses tips on personal branding through social media reviewed from the perspective of digital skills.

"Four questions we have to ask in order to be able to understand our personal branding. First, ask ourselves what type of content will be shared with consumers. Second, what value do we want to communicate with consumers. Third, who are our consumers and what are our consumers like? The last goal is what kind of goal to achieve with our brand," said Fajria Fatmasari, quoted Wednesday, November 16.

Tio Prasetyo enriches the discussion on personal branding tips through social media as reviewed from a digital ethical perspective.

"Four ethics that need to be understood in social media marketing. First, awareness of the purpose of using digital technology. Second, must be responsible for every content created and posted on social media. Third, always be honest every time you create business content and information to customers and prospective customers through social media. Finally, always guided by the principles of benefit, humanity, and goodness in creating content," said Tio Prasetyo.

Pradipta Nugrahanto completes the discussion on personal branding tips through social media reviewed from the perspective of the digital safe pillar.

"Digital security is a process to ensure the use of digital services, both online and offline. Doing social media marketing is important to have qualified digital security competencies, such as securing digital devices, securing digital business identities and assets, and always providing watermarks in every content we create and share," said Pradipta Nugrahanto.

E-certificates and various attractive gifts are given to webinar participants. Further information regarding the #MakinCakapDigital program can be accessed through the Kominfo Digital Literacy Media on the website: info.literationdigital.id or event.literasidigital.id; Instagram: @literasidigigitalkominfo; and Facebook Page: Digital Literacy Kominfo.

Program information can also be accessed through Cybercreation social media on Instagram: @siberkreasi, Facebook Page: Cybercreation, Twitter: @SiBerkreasi, TikTok: @siberkreasi.id, and Youtube: Cybercreation.