Kemenkominfo Selengganakan Webinar Strategit Pembangunan Bisnis Berbasis Media Digital Untuk Komunitas Wilayah Sumatra Dan Sekitarnya

Photo: Doc. Kemenkominfo

JAKARTA - The Ministry of Communication and Information of the Republic of Indonesia (Kemenkominfo) in collaboration with the National Movement for Digital Cybercreation Literacy has carried out digital literacy to more than 14.6 million people.

In the course of the #MakinCakapDigital Program since it was first launched in 2021, it focuses on increasing the insight and digital skills of the Indonesian people which are measured based on four digital pillars, namely Digital Diversity, Digital Ethics, Digital Security, and Digital Culture.

Berdasarkan survei Hootsuit tahun 2021, pengguna internet aktif di Indonesia sudah mencapai 202.6 juta dengan pengguna aktif sosial media sebesar 170 juta pengguna, di mana data ini mengalami pertumbuhan yang masif sebesar 15.5 persen dari tahun 2020.

This massive growth opens up space for increased misuse of information and communication technology and the internet, such as data theft, hacking, spreading hoaxes, and so on. On this basis, digital literacy is very necessary to improve the cognitive ability of the Indonesian people through various educational activities about digital literacy skills.

A national survey by the Ministry of Communication and Information with Kata Data in 2021 shows that the digital literacy index of Indonesians is at the middle level with a score of 3.49. This is an increase when compared to the same conditions in 2020 which show a score of 3.46.

Kemenkominfo akan terus meningkatkan pencapaian tersebut dengan menyasar kelompok-kelompok strategis di masyarakat. Untuk meningkatkan skor indeks literasi digital Indonesia ke level baik dan memenuhi target sebanyak 5,5 juta orang mendapatkan literasi digital, Kemenkominfo berkolaborasi dengan Gerakan Nasional Literasi Digital Siberkreasi berupaya meningkatkan literasi digital masyarakat melalui program Indonesia Makin Capap Digital 2022.

This program aims to build insight and knowledge related to digital literacy in the form of webinars (seminars and online discussions), talk shows in hybrid (offline and online) formats, as well as special events to support digital literacy activities. The implementation of activities from the program is divided into two segments, namely for the education segment and segment of community/community groups; which are spread across nine regions which are determined based on the proportional amount of internet use in Indonesia.

"In 2022, digital literacy training will be given to 5.5 million people. The performance of digital literacy has begun to show an increase in terms of quality. The opportunity for digital skills needs to be utilized optimally, considering that we have great human resource potential," said the Minister of Communication and Information (Menkominfo), Johnny G. Plate, in his speech program Increasingly Capable Digital, quoted on Sunday, November 13.

Digital literacy activities are expected to contribute to efforts to stop the spread of hoax news and the negative impact of internet abuse by increasing the cognitive ability of the Indonesian people through various educational programs for digital literacy skills.

Being a digital literacy means being able to process various information, being able to understand messages, and communicating effectively with others in various forms. In addition, being able to digital literacy can spur individuals to switch from passive consumers to active producers, both individually and as part of the community.

Digital literacy will also create a community order with a critical and creative mindset and view. Community members will not be easily consumed by provocative issues and become victims of hoax information or victims of digital-based fraud.

On Saturday, November 12, 2022, at 08.00-10.00 WIB, the Ministry of Communication and Information together with cybercreation held the first webinar for community/community groups in the Sumatra region this November with the theme Strategy: Digital Media-Based Business Development.

The webinar was attended by more than 1,300 people, presenting Fajria Fatmasari, Head of the APP Jakarta Polytechnic Business Incubator & Digital Literacy Pradipta Nugrahanto, CEO & Co-founder of Paperik Soeara Rakjat; and Tio Prasetyo, Chief Business Officer of Paperik Soeara Rakjat, as a resource person.

In the webinar, Fajria Fatmasari discussed the digital media-based business development strategy as reviewed from the perspective of digital skills.

The first thing that businesses need to understand that want to develop digital media-based businesses is to understand well the platform they want to use. Second, being able to use and manage the platform well. Finally, always be open-minded with various technologies that may be able to help business development," said Fajria Fatmasari.

Pradipta Nugrahanto enriches the discussion on digital media-based business development strategies from a digital ethical perspective.

The dynamics of the digital world arise from four main things. First, awareness of the purpose of using digital technology. Second, there is responsibility for every behavior that does not harm other business entities. Third, there is honesty in every time you create business content and information to customers and prospective customers through digital media. Finally, it has the principle of benefit, humanity and goodness," said Pradipta Nugrahanto.

Tio Prasetyo completed the discussion on digital media-based business development strategies reviewed from the perspective of the digital safe pillar.

Digital security is a process to ensure the use of digital services, both online and offline. In doing business development through digital media, it is important to have qualified digital security competencies, such as securing digital devices, securing digital business identities and assets, and always being aware of digital fraud that may happen to your business," said Tio Prasetyo.