Lapak Ganjar Bukan Cuma Membuat Yangko Khas Borobudur Laris Manis, Tapi Juga Buka Field Kerja

Photo via Central Java Provincial Government

JAKARTA - Yangko Ekaeco's business, typical of Borobudur, is growing rapidly thanks to Ganjar's stall. Not only has there been an increase in demand, but also has become a job for the local community.

Yangko Ekaeco Borobudur, who was first initiated by Eka Yulia Astutik, a resident of Tingal Wetan RT 5 RW 2, Wanurejo, Borobudur, Magelang Regency, initially only produced small. Sales with a cash on delivery (COD) model.

"In early 2019, my mother and I tried to open a business. Mother madeyangko and I market it. Initially the cash on delivery (COD) system," said Eka when met at his home as quoted from the Provincial Government's official website, Tuesday, October 18.

Together with his mother, Eka continues to develop his business. Until one day, he tried his luck by including promotions in Ganjar Lapak.

"I saw on Mr. Ganjar Pranowo's Instagram that there was Lapak Ganjar. I posted this, and thank God it was reposted. After that DM entered and orders came all from various regions," he continued.

The order is wider, not only from the Magelang area. Among them are Semarang, Salatiga, Cilacap, and outside the region such as East Java, West Java, Yogyakarta, and Bali. The product can be seen on the Instagram account @yangkoekaeco.

The increase reached 80 percent. So that currently the turnover reaches Rp. 30 million per month, but it goes up and down," he explained.

With the increasing demand, Eka recruited employees to help with production. Currently, he has 12 employees, the majority of whom are from local villages.

"We add employees, because if we can't afford two people. Thank God it adds about 12 people. We can help neighbors who don't have a job yet," he said.

In addition, Eka also continues to innovate the quality of the basic necessities by adding flavor variants. Such as original, wijen, cheese, pandan, chocolate,ELSTA, red velvet, oreo, greentea, durian, mix, and choco crunchy.

"Alhamdulillah, Ganjar's stall was very helpful. In the past 50 boxes per day, now we have reached 1.000 boxes per day," he said.