Pocky Shares Joy In The Middle Of The COVID-19 Pandemic

Pokcy Puzzle (Photo: Special)

JAKARTA - Almost a year into the COVID-19 pandemic, people are getting used to activities at home. Starting from studying, working, to trying various foods that are done without leaving the house.

As a biscuit that is trusted and liked by many people, Pocky is also here to accompany activities at home in various situations.

"We understand the circumstances and the heavy feeling that is quite difficult in limited activities. As a trusted brand, Pocky is now closer to Indonesians who like snacking at home. On various occasions, Pocky has become a snack option to accompany you when reading books, online meetings, watching streaming movies, or just relaxing to spend time. " said Yuji Yamashina, Marketing General Manager of Glico Indonesia in a statement received by VOI, Wednesday, December 2.

During this pandemic, people tend to consume brands they already trust. Including choosing Pocky, which has just been named the world's best-selling chocolate-coated biscuit from GuinnessS World Records by summarizing sales data of US $ 589.9 million throughout 2019 worldwide.

Through this certification, Pocky proves its existence as a chocolate-coated biscuit that is loved by consumers around the world. More than that, Pocky has also strengthened its position as a trusted and guaranteed biscuit brand in terms of the hygiene of the manufacturing process, the use of high quality raw materials, to the implementation of attractive communication strategies at the world level.

"This certification is a big achievement for us. Therefore, we are very grateful to all consumers who have supported to present Pocky as a snack that can be enjoyed together. This year is not an easy time for everyone, for that, we hope that Pocky's presence can give a positive spirit and spread smiles to many people, in accordance with our philosophy, Share Happiness, "added Yuji Yamashina.

As well as achieving world records, Pocky is also celebrating Pocky Day 2020 through a global campaign, Say Pocky! Cheer Street View.

The campaign aims to return smiles and cheer to cities that have lost their spirits due to the impact of the pandemic. In accordance with our philosophy to continue to provide happiness, this year's Pocky Day also supports the community to minimize activities outside the home and spend more time at home by enjoying various flavors of Pocky as a friend in expression and sharing cheerful smiles when facing the new normal era.

Say Pocky! Cheer Street View invites people to express happiness and send that same passion to many people. This campaign started simultaneously on October 11 in 11 countries, namely Japan, the United States, Canada, China, Hong Kong, Taiwan, Singapore, Thailand, Malaysia, the Philippines and Indonesia.

In a pandemic like this, many smiles have been erased. Via Say Pocky! Cheer Street View, Pocky strives to bring back smiles at various locations in an easy way.

The mechanism is simply to take a photo saying "Pocky!", A magic word that will make the best smile when spoken. After that, this photo can be uploaded to Google Street View which is on the site https://pocky-day2020.glico.com/.

All photos will fill the map of the user's country with virtual smiles and become a form of support for many people during Pocky Day 2020.

"This year's Pocky day celebration is also special for the Indonesian people. Pocky presents a special edition with the logo of the Guinness World Records record holder for three flavors, namely, chocolate, strawberry and cookies & cream, "said Kartika Tirta Putri, Marketing Manager of Glico Indonesia.

"We provide a special offer from Pocky which is only available on Tokopedia. So, people can access it completely without leaving the house. Pocky is also here to complete the needs of a new normal, by collaborating with Melekat Sejiwa," he added.

Kartika added, for those who are required to stay active outside the home, Pocky also protects them with a mask package and cutlery with unique and fun designs typical of Melekat Sejiwa.

The Pocky day celebration in Indonesia also invites inspiring young people to spread smiles and joy, such as Jerome Polin, Ardit Erwandha and Kristo Immanuel. It is hoped that this series of campaign activities can accompany the community through the pandemic with more enthusiasm.

To add to the fun at home, Pocky also organizes Pocky Puzzle which invites people to be creative with their families by making puzzles as interesting as possible from Pocky sticks. These stick-shaped biscuits can be easily created into various attractive shapes.

This is a new way to enjoy Pocky, not only are the biscuits delicious and crunchy, as a coated biscuit, Pocky is also not messy and is practically enjoyed by families at home. For references on various Pocky Puzzle creations, see the link in the Instagram bio @pockyid.

A global pandemic situation like this makes people have to refrain from gathering with family and friends. In accordance with the philosophy of Share Happiness, Pocky invites people to continue to share happiness with various activities that are held online.

Starting from Pocky day 2020, Pocky's special offer on Tokopedia, collaboration with Melekat Sejiwa and organizing Pocky Puzzle are efforts made by Pocky to remain present in creating joy and family warmth even though they are still at home.