Collaboration With Netflix, Sandiaga Uno, Strengthening Indonesian Tourism Promotion

Sandiaga Uno (Photo via Twitter)

JAKARTA - The Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency (Kemenparekraf/Baparekraf) collaborates with Netflix to promote tourism through content and develop films in Indonesia.

This collaboration was marked by the signing of a memorandum of understanding carried out by Plt. Deputy for Marketing at the Ministry of Tourism and Creative Economy who is also the Secretary of the Ministry of Tourism and Creative Economy/President Secretary of the Tourism and Creative Economy Agency Ni Wayan Giri Adnyani with Director of Public Policy Southeast Asia Netflix Ruben Hattari.

The signing was also witnessed by the Minister of Tourism and Creative Economy/Head of the Tourism and Creative Economy Agency (Menparekraf/Kaparekraf) Sandiaga Salahuddin Uno and Netflix Global Policy Vice President Dean Garfield.

Cooperation includes the creation of a variety of content that raises the potential for Indonesian tourism and creative economy. Starting from tourism destinations, culinary, creative economy products from various regions in Indonesia, as well as authentic local stories that will open the world window for Indonesia.

Menparekraf/Kabaparekraf Sandiaga Uno appreciated the collaboration between Kemenparekraf/Baparekraf and Netflix and hoped that this collaboration would not only promote Indonesian tourism in the spirit of collaboration but also raise the creative economy sector, especially the film sub-sector.

Because these two sectors, tourism and the creative economy have the potential to encourage the target of creating 1.1 million new jobs this year and 4.4 million new jobs in 2024.

"I hope this collaboration will also be one of our momentums to accelerate stronger recovery and revival," said Tourism and Creative Economy Minister Sandiaga in his statement, Thursday, September 8.

Dalam kerja sama ini Netflix secara resmi merilis video promosi untuk kampanye main Indonesia. Video promosi tersebut berisi komplesiasi klip dari berbagai konten orisinal Netflix yang memayan airkan perangkapan destinasi pariwisata, kuliner, dan produk ekonomi kreatif dari berbagai wilayah di Indonesia.

In the coming year, themaron Indonesia campaign will also be continued with other online activation and content activities to encourage international and domestic interest to return to visit Indonesia.

This collaboration was also launched just after Netflix's latest announcement of a series of upcoming Indonesian films and series on Netflix, which is expected to improve the creative industry even better.

A number of the latest shows are Timo Tjahjanto's first comedy action film, "The Big 4"; the drama series "Kretek" by producers Shanty Harmayn and director Kamila Andini and Ifa Isfansyah; the sci-fi thriller series "Nightares and Daydreams" from director Joko Anwar; the coming-of-age film titled "Dear David" from director Lucky Kuswandi; the comedy of the unique situation "Ex-Od man" by Salman Aristo; "Today We Will Tell You" from director Angga Dwimas Sasongko; the series "Comedi Bersok" by writer Raditya Dika; and an exciting project from writer Ernest Prakasa.

Menparekraf Sandiaga hopes that in the future there will be more local stories that are raised so that they will effectively promote Indonesian tourism.

The strength of the film as a means of promoting Indonesian tourism has proven to be effective, such as the film "Laskar Pelangi" which raises the image of Belitung tourism, "Eat, Pray, Love" which raises the image of Bali tourism, and many others.

"We hope that there will be more that we can collaborate on both policies that will encourage more affordable Indonesian content opportunities to be displayed on Netflix which reach 220 million members in 190 countries," said Sandiaga.

Through this collaboration, Menparekraf Sandiaga hopes that data can be presented which can be used as a reference, including potential content that can be developed and presented to the wider community. Not only local but global.

"Data driven polycies, data relevant to the industry so that we can continue to innovate, adapt, and collaborate. This is the VUCA era, we need to work with companies like Netflix and redirect our goals to fully become digital. I will make this industry have a better quality impact on people's livelihoods in an inclusive and definite sustainability," said Sandiaga.