JAKARTA - The Golkar Party ordered all its cadres to be active on social media to introduce the General Chair, Airlangga Hartarto, as a presidential candidate (candidate) in 2024.
Direktur Eksekutif Indonesia Political Review (IPR) Ujang Komarudin, menilai perintah Airlangga yang disampaikan Sekretaris Umum Partai Golkar Lodewijk Freidrich Paulus itu tepat.
Menurut Ujang, hal itu menguntung kinerja Airlangga yang saat ini menjabat sebagai Ketum Golkar sekaligus Menko Perekonomian. Dengan dua jabatan yang digembannya, Airlangga juga perlu kinerja kader partainya untuk meningkat elektabilitasnya." Karena itu media sosial menjadi sesuatu yang wajib, sesuatu yang harus dimainkan secara baik oleh para kader Golkar. Tujuannya untuk meningkat elektabilitas Pak Airlangga dan juga untuk meningkatkan elektabilitas Golkar," ujar Ujang Komarudin, Senin, 29 Agustus, malam.
Moreover, the ministry led by Airlangga often intersects with public problems, as is currently solving problems regarding fuel oil or subsidized fuel.
"Similarly, to be able to reduce attacks from political opponents who want to be criticized later regarding the increase in fuel prices," he continued.
However, the use of social media to hoist party electability and its chairman cannot be arbitrary. Ujang noted that social media will produce results when carried out in a structured, systematic and massive manner (TSM).
"This means that the use of social media is also not sporadic. So it must also be seen what the message is, who fills the content, then who is the segmentation. Even though each person is private, the issues must be the same, it shouldn't be different. Therefore, it must be set properly, social media is really designed in good ways, with positive content," he said.
Ujang emphasized that currently social media cannot be avoided. Therefore, it must be used for various positive things.
"So social media is used for positive things, don't be negative. Not to spread hoaxes, divide the community, but to socialize, campaign," said Ujang.
Previously, the Secretary General of the Golkar Party, Lodewijk F Paulus, asked all Golkar cadres to be active in social media and outdoor media to socialize their chairman as a presidential candidate in 2024. As instructed by Airlangga Hartarto himself.
"For the part of the order from our chairman to be active in social media, in outdoor media, we must socialize Mr. Airlangga, a presidential candidate from Golkar and also how this party engine moves optimally," said Lodewijk after attending the inauguration of the DKI Golkar Management and Working Meeting at JCC, Senayan, Jakarta, Sunday, August 28.
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