JAKARTA - Twitter is gradually launching its new stories feature which is claimed to be similar to Instagram. Dubbed Fleets, the feature only recently arrived in Japan.
Quoting Social Media Today, Thursday 12 November, similar to Instagram Story, Fleets can also record short videos and will be deleted automatically after 24 hours.
It is known, Japan is a country that is easily penetrated by Twitter to launch Fleets. Although previously launched in Brazil, India, Italy and South Korea. However, it is not known whether Indonesia will also be able to try out this feature.
Japan is Twitter's second largest market, with an estimated 51.9 million users. Likewise in terms of advertising revenue. In Q3 2020, Japan generated US $ 132.4 million (US) in revenue, which resulted in it being second behind the US at US $ 512.6 million.
Therefore, Japan always seems to be tempting for Twitter. Even so, the US is perhaps the most difficult market for Fleets to penetrate, as here many users are concerned about how all social media apps are starting to look alike.
Any feature that becomes a huge hit on one platform will quickly find its way across to all the other platforms. Initially, Facebook and its group companies previously owned the Story feature trend with the Feeds format, but it was not very popular.
Then it became booming because of the appearance of Snapchat. And now apps like Instagram and Snapchat are being thwarted by TikTok with the feature of short-form video creations on its platform.
As a result, social media has now lost focus on what makes it unique. Bringing this feature to the platform is actually too late for Twitter, which LinkedIn also follows.
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