Roku - Walmart To Provide Online Shopping Platform From TV Shows Or Videos

Photo: Walmart forms partnership with Roku TV (photo: Unsplash)

JAKARTA - The US company that manages the convenience store chain, Walmart announced its first partnership with Roku, Inc. as the pioneer of TV streaming in America to make streaming TV the next e-commerce shopping destination.

Under this partnership, Walmart will be the exclusive retailer that allows streamers to purchase featured products that Walmart will cater to directly on Roku, America's number one TV streaming platform.

"We're working to connect with customers where they're already spending time, shortening the distance from discovery and inspiration to purchase," said William White, Walmart's head of marketing, quoted Sunday, June 19 from Businesswire.

This partnership will develop a shopping experience instead of using QR codes. This will change the way customers interact when shopping for TV and video content.

"Nothing has cracked the code around video shopping capabilities. By working with Roku, we are the first retailer to bring customers a new shopping experience and seamless checkout on the biggest screen in their home their TV."

With Roku's advertising technology, you as a viewer can simply press "OK" on an ad that can be purchased using a remote. You will then be taken to proceed to checkout with payment details with Roku's payment platform, Roku Pya. After that, tap "OK" again to place the order.

A confirmation of your Walmart purchase will be emailed with shipping, return, and support information.

"We're making shopping on TV as easy as on social media. Over the years, streamers have purchased new Roku devices and signed up for millions of subscriptions with their Roku remotes.

Trade streaming brings the same ease and convenience to marketers and buyers alike," said Peter Hamilton, Head of TV Trading, Roku.