Aiming For 300 Thousand New Customers, Bank BTN Will Launch The Batara Spekta Program

Bank BTN Media Briefing in a virtual manner about Batara Spekta in Jakarta, Wednesday 9 September. (Photo: Bank BTN)

JAKARTA - Seriously innovating to answer market challenges, PT Bank Tabungan Negara (Persero) Tbk (BTN) took the initiative to launch a customer loyalty program entitled Batara Spekta.

President Director of Bank BTN Pahala Nugraha Mansury said that currently his party continues to strive to increase savings in order to increase the company's low-cost portion of funds.

With the increase in low-cost funds, Pahala continued, it is hoped that it can support Bank BTN's business in the field of housing finance for the Indonesian people as well as to support the government program in a million houses.

"The plan to launch or launch the Batara Spekta program is also to restore our essence as a savings bank and increase low-cost funds to support the housing finance business. We plan to target around 250 thousand to 300 thousand new customers from this program," Pahala explained in a media briefing. about Batara Spekta in Jakarta, Wednesday 9 September.

Meanwhile, through Batara Spekta, Bank BTN seeks to provide appreciation for its savings customers, both existing and new customers. The appreciation given varies from the latest gadgets to homes.

Bank BTN has also prepared a variety of attractive features and promos from the Batara Spekta program.

"The various attractive promos are an appreciation for loyal customers of Bank BTN. The plan is that the Grand Launching of Batara Spekta will be held on September 18, 2020," said Pahala.

On the same occasion, Director of Distribution & Retail Funding of Bank BTN Jasmin explained that through the Batara Spekta program, existing and new customers can get Spekta points.

The greater the savings and transactions through debit cards and mobile banking, added Jasmin, the more Spekta points customers will get. Customers, he continued, can check the earning of Spekta points through the poinspekta.btn.co.id site.

These points can also be exchanged for direct prizes from various merchants such as Alfamart, Transmart, Tokopedia, Fore, BakmiGM, Indomaret, Ace Hardware, Grabfood, Grab, Traveloka, LinkAja, Pegadaian, Kitabisa.com, Dinomarket.com, MAP Club, and various other merchants.

Jasmin added that Bank BTN also provides a point auction feature in the program. Through this feature, customers can participate in product auctions ranging from Nike Air Jordan shoes, Smart TVs, to the Iphone 11 Pro.

"Apart from that, we are also preparing to draw points with the Grand Prize from the Pajero Sport and Mini Cooper cars to the Rp2.5 billion house," Jasmin explained.

Meanwhile, until July 2020, BTN Batara Savings products recorded positive growth at a level of around 9 percent on an annual basis (year-on-year / yoy). This increase also supported the growth of Bank BTN's third party funds (DPK) in total of around 5.37 percent yoy.