SOLO - The Central Java Provincial Government continues to launch a program to reduce unemployment. After collaborating with a number of national giant marketplaces, this time the Governor of Central Java, Ganjar Pranowo, in collaboration with the Ministry of Communication and Informatics, trained 30,000 entrepreneurial candidates.
The collaboration, titled Digital Entrepreneurship, was held at the Harris Hotel Solo, Wednesday, January 26. Attended by hundreds of SMEs in Solo Raya and the younger generation who are starting a business or startup.
"This is interesting, because the problem faced by MSME actors is marketing. So, they need assistance to be able to access digital sales, which inevitably has to be done now," said Ganjar.
Together with Kominfo, the MSME actors will be trained until they can access the marketplace. Not only that, packaging training, marketing techniques to access to capital are also prepared.
"I am really concerned about the MSME business, so I am happy that many are supported, including from the Ministry of Communication and Informatics. I hope this training reaches all regencies/cities in Central Java," he concluded.
Meanwhile, Head of the Human Resources Research and Development Agency of the Ministry of Communication and Informatics, Hary Budianto, said that there were 200,000 MSME players who were the targets of this year's digital entrepreneurship training. Of that number, as many as 30,000 came from Central Java.
"We will train them to understand and understand digital access for marketing, including digital financial literacy for business management," he said.
The training, continued Hary, is not only for those who already have a business. But for beginners who are interested in participating, they will also be accompanied and trained.
"We are also ready to train in this digital entrepreneurship academy program for vocational school graduates, college students, workers and others," he concluded.
One of the participants, Yayuk said, so far he has only relied on word of mouth to sell his wares. He sells a variety of boxed rice and box snacks from friends to friends.
"So far, I haven't sold online, because I haven't been able to. After participating in this training, I hope to be able to sell online and of course I hope that my merchandise will be more in demand," he said.
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