Rapper Bennett A.K. gives the latest breakthrough in the single titled Run It. This energetic track is his first collaboration with Tatiana.
Released under the auspices of Passion Vibe, this song is a new step and introduces Tatiana as an official artist from the label. Produced by Belanegara Abe, 'Run It' was born out of a need for a specific energy: a strong, dynamic, and passionate energy.
Tatiana's presence brings a new color that complements the musical character of Bennett A.K. for this single. "From the beginning we knew this song needed a specific energy. When Tatiana came in, everything immediately felt more complete. The chemistry was natural," said Bennett A.K. in a written statement, April 8.
Run It carries the spirit of a winner, not about never losing, but about never giving up. This value is built from discipline, consistency, and teamwork strength which is also reflected in the entire creative process of this song.
"For me, 'Run It' is about mindset. About continuing to walk, continuing to fight, and still believing in the process. That's what we want to share with listeners," added Tatiana.
Musically, 'Run It' offers something different with a back-to-back approach to the chorus and crowd chants in the post-chorus that creates a more lively and engaging feel. The dynamic beat from Belanegara Abe further strengthens the energy that wants to be conveyed.
The visual concept of this song is also designed to emphasize its identity. Inspired by sports magazine covers, the visuals feature a bold, confident, and authoritative aura. Combined with an urban and night aesthetic approach, the overall visuals represent a life that continues to move and is in harmony with the spirit of the song "keep it moving".
With its strong energy and relevant message, 'Run It' is expected to become the soundtrack for various activities, from going to work, exercising, to accompanying daily journeys, giving an extra boost to listeners to keep moving and stay "on fire".
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