Supported by Rian D'Masiv, Abella Debuts with a Single Titled Tick Tock

Abella (doc. Ist)

JAKARTA - The children's music industry in Indonesia has once again received new ammunition. Semesta Records, a music label led by Rian Ekky Pradipta (D'Masiv,) officially introduced a new talent, Abella, who debuted with the single titled "Tick Tock".

This step was taken as a form of Semesta Records' commitment to providing healthy and educational audio content for children in the midst of the onslaught of adult music trends that penetrate early age consumption.

The song "Tick Tock" comes with a light, energetic, and easy-to-remember (catchy) music package, but still carries a deep message about discipline and awareness of the importance of appreciating time.

Abella is not just a new singer. His expressive vocal character is considered capable of giving a fresh color to the listeners of the alpha generation.

Before launching original works, Abella is known to have honed his skills through his personal YouTube channel, including when he caught the public's attention through a cover of the song "Cinta untuk Mama" which he performed with full appreciation.

Rian said that Abella's presence was part of his label's big vision to rebuild a relevant children's music ecosystem.

According to him, currently Indonesian children need an inspiring figure who is the same age to spread positive energy.

"We are very happy that Semesta Records can release positive children's songs, especially in the midst of the increasingly lack of children's songs in the current era," said Rian in his statement, Thursday, February 19.

"'Tick Tock' we present as a light, fun work, and still has educational value that children and families can enjoy," he added.

Abella's multidimensional talent did not come instantly. In addition to vocal training, the boy who is projected as a young inspirational singer is also active in learning ballet and modeling.

The background of the ballet he danced was considered very helpful in shaping perseverance and sensitivity to rhythm which he then poured out when performing "Tick Tock".

Abella's presence is expected to fill the void in the children's music industry which has been lacking new idols for the past few years.

Semesta Records itself confirmed that the development of young talents such as Abella will be directed and sustainable to ensure that positive messages can be conveyed in a way that is fun for Indonesian children.