Brian McKnight Concert is the First Step for FolagoPro as a Music Promoter

"An Evening with Brian McKnight" press conference (doc. Ist)

JAKARTA - The Indonesian music performance industry has a new player with big ambitions. FolagoPro, an entertainment unit under the auspices of FolagoCorp, officially introduced itself as a music promoter through a concert titled "An Evening with Brian McKnight".

The concert, which features the world's R&B legend, is scheduled to take place at the Balai Sarbini, Jakarta, on Friday, January 16 this week.

The presence of FolagoPro is not just an incidental project, but a business expansion strategy for PT Folago Global Nusantara Tbk (IRSX) in the entertainment ecosystem. Subioto Jingga as President Director emphasized that the selection of Brian McKnight as the first project is part of the company's long-term roadmap.

"An Evening with Brian McKnight is not a one-time project, but part of our long-term roadmap in bringing quality international concerts in Indonesia," said Subioto Jingga at a press conference in Kuningan, South Jakarta, Tuesday, January 13.

In line with this vision, FolagoPro CMO, Michael Haumahu, explained that his party wanted to highlight the emotional closeness between musicians and their fans.

"This concert we designed as a premium and intimate experience, combining international music legends with the best local talent. Our focus is not only on production, but also on the emotional closeness between artists and audiences," said Michael.

Brian McKnight himself is scheduled to perform in an acoustic solo format by performing around 20 of his popular songs.

Brian McKnight, who was present at the press conference, admitted that he always felt enthusiastic every time he returned to Indonesia. For him, Indonesia has a special place because its audience base on digital streaming platforms is the largest in the world.

"Kaliam must think I come here often. Why did I suddenly come again? I don't know either. But in this country I feel like I'm coming home - the atmosphere, the people, like coming home a second time," said Brian.

In carrying out this project, FolagoPro partnered with Color Asia Live. David Ananda as Managing Director of Color, welcomed the collaboration positively considering that the Indonesian market is very crucial for foreign artists.

"Indonesia is a very important market for international artists. We are happy to collaborate with FolagoPro in bringing Brian McKnight's concert and upcoming international projects," said David.

Meanwhile, Dira Sugandi was appointed as a performer who will open Brian McKnight's intimate concert this time.

For information, FolagoPro has prepared another aggressive step by becoming the sole promoter for the Westlife concert in Surabaya on February 8.

In addition, they will act as supporting partners in the Irish vocal group's concert in Jakarta, which will be held at NICE PIK on February 10.