JAKARTA - The mistake made by the @popdatamusic Twitter account made Selena Gomez fans aware of the weakness of her idol promotion team. Initially the account announced that Selena's latest song, Boyfriend, was included in the impacting song schedule on May 1, 2020 on US radios. This made Selena Gomez's fans question the truth because the schedule for impacting songs usually falls on Tuesday, while that date is not Tuesday. The bad news of Selena's promotion team was strengthened by the @gomezdata account which provided evidence that Boyfriend's song was scheduled for an impacting song on May 1, 2020 on Italian radios, not on US radios.

Impacting songs have an important role for a song because it is the first day the song is played on the radio. This schedule is different from the release schedule on the market or the schedule for song material sent to the radio. However, even a song that is not sent to the radio may have an impacting song schedule and be determined based on the label's request to the radio or it could be because a song is already at the top of the add chart. The add chart is a chart for songs that have not yet been played on radio and are currently competing for it. When a song is at the top of the add chart, it can get an impacting song schedule.

Selena Gomez's song Boyfriend has entered the US Billboard Hot 100 chart, but only reached position 59. Fans also blame Selena's promotion team for failing to make a strategy so that Selena's songs can reach the top. Siniar VOI this time will discuss the failure of the Selena Gomez promotion team based on the @GomezData account.


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