JAKARTA - Danilla Riyadi, like most other musicians, faces challenges in the digital world. They are all "demanded" to be active on social media to stay relevant to their audiences.
As a singer who has pursued an independent path, Danilla's success is largely influenced by who people see online. She later realized this as a matter of personal branding, where she wants to be seen as a singer and songwriter through social media.
On the other hand, Danilla also admitted to feeling a dilemma in this situation. The task of today's musicians is not only to create work, but also to stay relevant and connect with fans through social media.
"This is still a battle within myself. As a musician, I honestly often face a dilemma. Because nowadays, we musicians aren't just about making music. From what I've read, my followers also want to know about my personal life," Danilla explained while speaking at the Indonesia Summit 2025 held at The Tribrata Dharmawangsa on August 27.
Social media, especially Instagram, remains Danilla's primary platform for building her personal brand. On TikTok, she showcases a different side of herself.
"On Instagram, it's about good visuals, because people appreciate that. On TikTok, I show that I'm human, too," she continued.
As a musician with choices, Danilla isn't closed off to trends or other new things. She has a simple principle in doing so.
"Share what you're comfortable with. So just be you, do it. If you enjoy it, keep doing it," Danilla concluded.
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