Experience Tracing This Is Imersive Exhibition Taylor Swift: A Spotify Playlist Experience

This Is Taylor Swift's immersive Exhibition: A Spotify Playlist Experience (Ivan Two Men/VOI)

JAKARTA - This Is Taylor Swift's immersive Exhibition: A Spotify Playlist Experience is presented to Swifties in Indonesia. This exhibition will last for three days at MGP Space, SCBD, South Jakarta on February 14-16.

VOI had the opportunity first to see what was shown in this exhibition. We entered the room after room to enjoy Swift's career for almost two decades.

Entering the exhibition in groups, we were greeted by Taylor Swift's song which was played randomly and the officer who would provide instructions on all the rooms to go through.

Then, we walked along the Enhanced Hallway, a aisle with a light and shine that represents all the songs and eras that accompany Swifties' journey as a fan.

Next there is The Great Connection, a space where there are props such as vortex machines with screens on all four sides, which look like a phone screen when opening the Spotify app. Each screen features a different object, from playlists of songs, music videos, to narratives related to Taylor Swift.

The next space is called This Is Me Writing. We entered a much larger room, where on each side of the wall there are Swift lyrics. Here, we can sit relaxed in the middle of the room for 15 minutes, while enjoying the song that was played while looking at the lyrics.

Then, we entered a room with a counter called 'Swag!'. With directions from the officer, we made an Instagram Story upload as a condition for getting a souvenir.

After relaxing for a few minutes, the journey through the exhibition continues to Message In A Booth. Here are three telephone rooms, where we can hear the messages conveyed by Taylor Swift.

No pic hoax. Yes, this exhibition presents Picture To Keep, where we can take photos with frames inspired by Taylor Swift's musical era. The photos were immediately printed to take home, which could be proof that Swifties was present on the A Spotify Playlist Experience.

Then, we were taken to an angle to experience the digital experience of Spotify. Here, Swifties can get shared and playlist This Is Taylor Swift.

After walking through various rooms, we were taken to Chocolate Street. Here, we pause for a moment to drink hot chocolate drinks. And of course this drink is inspired by every era of Taylor Swift's music.

At the end of the trip through an immersive exhibition, we were taken to an corner of Indonesia's In Streams, which shows Swifties' songs and albums and how Taylor Swift has become the soundtrack of life in Indonesia.

Meanwhile, Jakarta was chosen as the first city for the This Is Taylor Swift: A Spotify Playlist Experience exhibition. Kossy Ng as Head of Music Spotify Southeast Asia said Jakarta was chosen because Indonesia was included in Taylor Swift's top five monthly listeners.

"Yes, you know what you're looking for. Indonesia and the Philippines are home to some of Swifties who are the most excited, and that's why we brought this experience to Jakarta," said Kossy when opening the exhibition, Thursday, February 13.

"Now, we will discuss a little bit about how Jakarta and Indonesians are listening to Taylor Swift. We are really seeing incredible music growth on Spotify, with streaming for Taylor Swift actually surpassing 285% in the last three years," he added.

Not only Jakarta, Kossy said other cities such as Bandung, Surabaya, Semarang, and Makassar also made large donations.

Meanwhile, the installations presented at This Is Taylor Swift: A Spotify Playlist Experience, will then be taken to two other cities in Asia, namely Manila and Seoul.