JAKARTA - A new music festival in Asia titled UGH! will be present for the first time on March 3 at The Star Theater, Singapore. Curated by A Mass Culture (AMC) and held by Avex Asia, UGH! unite music and art and celebrate cultural and cultural diversity through an inclusive and unique experience.

Four musicians have been announced as lineups including South Korean singer Crush who will be the main performer in her first edition. A global-scale K-pop musician, Crush is known for his R&B and hip-hop music colors through songs such as "Rush Hour" (feat. j-hope from BTS) and "Oasis" (feat. ZICO).

The music broke down the genre limit, this is evident from tickets for his always-extended tours in North America and Europe. No wonder he currently has millions of fans in various parts of the world.

The event will also be enlivened by American singers of Japanese descent and their sensual R&B genre music, followed by Regina Song from Singapore who is currently the most trending musician from the Lion Country.

Next there is also Rovv, a hip-hop/R&B musician from South Korea who has won the hearts of many music lovers globally. The music and culture diversity brought by each performing artist will promise an second-independent live music experience.

UGH! is AMC's bold new event concept featuring 3 to 4 musicians in one place. UGH! plans to be held in other countries in Asia and will feature a fresh lineup on every show, including a row of local musicians. UGH! became a platform for musicians from genres that are fairly niche to greet their fans and to collaborate.

Aiming to close the distance between genres and celebrate various musical colors on local music scene, UGH! will be an experience where music, arts and subculture meet in the same place to inspire and bring together music lovers in Asia.


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