Spotify Kids, Alternative For Children's Entertainment In The Middle Of The COVID-19 Pandemic

Spotify Kids (Spotify)

JAKARTA - Spotify is further expanding their network and access by releasing Spotify Kids. Judging from the name, of course they target children as users of this latest content.

Released last October, Spotify Kids expanded their reach by expanding to the United States (US), Canada, and France today, Wednesday, April 1.

Like the Spotify menu in general, Spotify Kids provides more than 8 thousand songs, 60 hours of audiobooks, and a collection of stories in its catalog. According to the segment, Spotify Kids provides bedtime story content in the form of soothing songs and music. Various genres are also chosen, including country music, soul, dance, and others.

Despite having many users, in fact Spotify has to rack their brains to ensure their subscribers can access the content they have. Especially for children who are still in the development stage.

Spotify Kids is structured so that the child can 'meet' with songs that deserve to be played according to the end. As a result, Spotify Kids does not compile a specific algorithm - like YouTube - but only chooses what is appropriate for inclusion on their site.

While Spotify used to provide Film and TV categories, Spotify Kids was more in the realm of education. But that doesn't mean children can't access other categories. The Trolls World Tour soundtrack is one of the content they can listen to.

Who is working on the content on Spotify Kids? Reporting from TechCrunch, Spotify Kids is curated by experts in the field of children's entertainment including Disney, Discovery Kids, Universal Pictures, Nickelodeon, and many more. These people were chosen because they knew what to 'sell' to the parents who paid for this facility.

Responding to the COVID-19 pandemic or the corona virus, Spotify Kids is also preparing a campaign through a playlist called Wash Your Hands which contains songs that teach children how to sneeze and wash their hands, including Pinkfong's latest song entitled Wash Your Hands with Baby Shark.

Unfortunately, Spotify Kids is only available in the three countries mentioned above plus Sweden, Denmark, Australia, UK, Mexico, Argentina and Brazil. Spotify will continue to update the app to make it available worldwide.