JAKARTA - The old song belonging to singer and actress Paramitha Rusady has returned to popularity because it went viral on TikTok. Warner Music Indonesia (WMI) finally released a lyric video for the song Nostalgia in SMA.
Nostalgia in high school comes in the form of a Canvas video for Spotify which, if shared on Instagram Story, will appear with the animation. The release of this lyric video was carried out 33 years after the song Nostalgia in SMA was first released by Billboard, in 1988 on the album Jatuh Hati.
The album marked the first time Paramitha released a studio album with single songs such as Jatuh Hati (created by Agam Hamzah) and Nostalgia di SMA (created by Dadang S. Manaf).
According to Dadang S. Manaf, Paramitha was the perfect person to sing this song.
"His voice is soft, there is a sigh and is melodious, so that the interpretation of the song can be achieved. He can also give spirit to the song," said Dadang in an official statement released via Antara, Saturday.
In addition to composing songs for Paramitha Rusady, Dadang has also created songs and produced Nike Ardilla, Endang S. Taurina, and even the indie group Clubeighties.
Dadang said that Nostalgia in high school was inspired by the true story of his high school love, when he was dating a younger classmate, who eventually became his wife, Chitra Rahayu.
This veteran songwriter also adds that the 'beauty' of Nostalgia in high school is also due to the genius of Billy J. Budiarjo, a legendary composer who arranges music for big names in Indonesian pop music such as Ebiet G Ade, Vina Panduwinata, Bornok. Hutauruk, and many others.
Unexpectedly, this song, which was popular in the late 1980s and early 1990s, finally 'rose' again thanks to TikTok. TikTok users use the sound of Nostalgia in high school songs for old photos that are animated through the MyHeritage application.
Many other users also use the sound of this song on TikTok for nostalgic-themed videos, reminiscing about the personal past.
On TikTok, around 70 thousand videos have been uploaded by users using Nostalgia in High School as the sound. The popularity of this song on TikTok then had an impact on the increase of Nostalgia streams in high school on the Spotify platform by almost 7 times in March 2021. On the same platform, this song was also included in the TikTok Hits Indonesia playlist.
Dally Anbar, a visual artist from Bandung, is lined up to revive this old song through his animated creations.
In line with Dadang S. Manaf, Dally also took inspiration from the love story of two lovebirds in high school in the 1980s. Regarding the creative process, Dally did a short research to rebuild an appropriate atmosphere for high school nostalgia.
"Before starting to make this lyric video, I tried to watch a video clip of this song, then continued by researching photos of high school uniforms at that time. For the animation of the two lovebirds I adapted a photo pose for a fashion magazine in the 1980s," said Dally.
On a deeper technical basis, Dally explained that this video vibes is indeed brought romantic, warm and old-fashioned.
The lyric video of Nostalgia in SMA is part of the Song Machine Time, Warner Music Indonesia's effort to preserve Indonesian pop music by recontextualizing classic Indonesian songs for young Indonesian listeners.
This project begins with the release of Sesaat Kau Hadir Remixes, EP (mini album), a collection of remixes of young producers who rebuild the legendary song Sesaat Kau Hadir, which was popularized by Utha Likumahuwa.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
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