JAKARTA - Social media has officially replaced the role of television in popularizing musical works. This has long been proven, from Justin Bieber's fame to the phenomenon experienced by Maliq & D'Escentials (MAD).
This band from Jakarta has always been the king of pensi and music festivals thanks to their timeless work. In addition, the classy visuals displayed by MAD also made them relate to a younger generation.
However, entering the 22nd year of Angga et al made a breakthrough through the latest works. If usually the band that has been established will find it difficult to market new songs, Maliq & D'Essentials managed to break the stigma, even though there are also noise that arises from various sides.
The songs 'Aduh' and 'Kita Bikin Rumasan' magically made MAD discussed on social media. Falling in love is celebrated laterally and quite'reckless' in two mainstay songs for the album 'Can Machines Fall In Love?'.
This work is MAD's 9th studio album with a total of 7 songs, including less than a minute of short intro. The songs were composed and produced independently by experienced musicians with familiar sound concoctions.
It is also possible that this album feels lighter and easier to attract hearts and ears. It seems like they really want to celebrate feelings of love without much dialectics. There is a feel of the Senandung Senandika album here, only with a different approach to conveying lyrics.
In addition to 'Dadidu Di Dada' carrying a cheerful vintage feel, the track 'Frank Bright' also brings novelty with the intro andverse wrapped in acoustic guitar accompaniment. At the end there is the song 'Look So' which accommodates songs with minimal arrangement with maximum impact, and 'Last Day' which also brings a little feel of the first album.
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Meanwhile, for 'Aduh' and 'We Make It Romantic', Widi et al are only trying to embrace the feelings of love and are contained in the song. A number of people think that these two songs are fringes or too chemical, but falling in love is sometimes that simple.
The most pronounced thing on this album is the vocalist duo that gets more spotlight. There are almost no complicated arrangements such as the song 'Aurora' or 'Musim Bunga', which may be easier to infiltrate the ears of new listeners.
The momentum of the viral works of Maliq & D'Essentials is positive evidence, their work can still be relevant to the times and expand the connoisseurs to be wider. Happy 22nd birthday and good luck entering the next golden period.
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