The Story Of Maliq & D'Essentials Adaptation Becomes A Creator On TikTok

Maliq & d'Essentials (Nizar Zulmi / VOI)

JAKARTA - Several Indonesian bands experience healthy listeners regeneration. One of them is Maliq & D'Escentials which continues to reach new listeners.

Their existence from stage to stage is undeniable. However, with a strong social media prevalence, Angga et al entered a wider market spectrum.

To remain relevant to listeners and the times, Maliq & D'Essentials began to aggressively promote works through TikTok. The results can be seen from their two songs, 'Oh' and 'We Make Romantic' which became a hot topic of conversation.

While attending TikTok Rising on Wednesday, March 27, Widi Puradiredja and Indah Wisnuwardhana shared stories about their adaptation as content creators on digital platforms, especially TikTok.

"We look at ourselves first, what is suitable to make, we will do it. If not, don't force it. Because we've tried making video dances, but it's like we're not there," said Indah.

Widi said the same comments, drummer and producer of Maliq & D'Essentials. As a new creator on TikTok, he and his bandmates are still trying to read the situation and adapt.

"Because it's still new, so I'm still fumbled, actually. Rich, for example, when the video went viral, we didn't know what to do. We've started to get addicted (tongonten), but to be honest sometimes we still feel like it's awkward," he explained.

Maliq & D'Essentials did not close itself up to follow the development of social media which is now quite a powerful promotion. "We want to try many things later, maybe we will apply it to the upcoming Maliq songs, soon," concluded Widi.