JAKARTA - Minister of Tourism and Creative Economy (Menparekraf) Sandiaga Uno apologized to Taylor Swift's fans in Indonesia. The reason is, the singer from the United States only appears in Singapore and not in other Southeast Asian countries, including Indonesia.

However, Singapore's success in holding Taylor Swift's concert during the six Eras Tour shows in 2024 was called a lesson.

"International music events such as Taylor Swift's concert have a big impact on the economy of a country. But I'm sorry Swifties, Taylor Swift hasn't stopped by to Indonesia yet. It's been bought up with Singapore," Sandiaga Uno wrote in an Instagram upload, seen Monday, February 26.

"However, this is a lesson for us!" he added.

Sandi explained that the government had prepared large funds so that Indonesia could hold events. This is done to increase the number of tourists in the country.

This year the government will disburse 2 trillion Rupiah through tourism special funds or the Indonesia Tourism Fund (ITF). This fund will be used to move local and international events, with the hope of increasing the number of tourists so that it can have an impact on creating even wider jobs," he said.

Previously, Sandi said in an interview that Indonesia needed to present Taylor Swift's concert to the country, like what Singapore and Australia did this year.

"First, we need what the Singapore and Australian governments can do, namely bringing in Taylor Swift," said Sandiaga Uno.

"We need Swiftonomics in Indonesian tourism," he added.

He believes that with the funds he has, Indonesia is able to present a big event, not only music events, but also culture.

"I believe in Indonesia's tourism funds, hopefully tourism funds will be able to bid for good events in the coming years," said Sandi.

Not only music, but also sporting events. We need to hold a good cultural event in Indonesia to attract quality tourists to Indonesia, stay longer, and have an impact on larger dollar spending on the local economy," he continued.

Therefore, I am very optimistic about our transformation towards green tourism which focuses on quality and sustainability will be able to be better in the next few years.


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