Yamaha's Strategy To Boost Sales, Prepare Innovation In Maxi's Scooter Segment

Rows of Yamaha motorbikes. (Photo: Afrizal/VOI)

JAKARTA - The Indonesian Motorcycle Industry Association (AISI) has implemented a national motorcycle sales target of 6.4-6.7 million units in 2025. However, sales realization until May only reached 2,595,303 units, down 2.4 percent compared to the same period last year which recorded 2,659,896 units.

Of course, in this case, a stimulus is needed so that motorcycle sales continue to rise. Including the presence of a new motorbike which is considered to increase market enthusiasm.

"Of course, all good activities can increase market sales and enthusiasm," said PR YRA & Community Manager of PT Yamaha Indonesia Motor Mfg Rifki Maulana, when met in Bandung, West Java, Sunday, August 31.

Yamaha itself always gives new breakthroughs every year, such as the launch of the Aerox Alpha which comes with a myriad of updates, including embedded YECVT technology.

So how's the breakthrough this year? Will it launch a model with a myriad of updates, for example a technology embedded above.

"As for Turbo, we are waiting for the play date, we can't answer now," he added.

When asked about the Xmax product, he also did not answer clearly. The man who is familiarly called Rifki said that Xmax itself has a reliable performance of 250 cc.

The name turbo has its own production cost, and that's definitely one thought from management to update. But back to market analysis again whether it requires this feature or other features that are more useful," he concluded.