This Is Harley-Davidson's Plan For 2025 In Indonesia

Harley-Davidson Sportster S. (Doc. Harley-Davidson)

JAKARTA - The beginning of the year is time for automotive brand-holding agents (APM) in Indonesia to plan a breakthrough to maintain or increase sales trends in the country, including PT JLM Auto Indonesia.

As the APM of Harley-Davidson motorcycles in the country, PT JLM Auto Indonesia has plans to expand its services and present various products this year.

Sales & Marketing Director of PT JLM Auto Indonesia, Irvino Edwardly said that his party will add one network of dealers this year in Surabaya, East Java.

"For this year, we will launch the sixth dealer, precisely in Surabaya, East Java and we are preparing," said Irvino when answering media questions at Midaz Senayan, Jakarta, Friday, January 31.

Not only that, Irvino also added that he would move dealers who were previously placed in Kelapa Gading to Permata Hijau in the near future.

"In addition, in the near future we will conduct a grand opening at one of the Elang Anak dealers who relocated earlier to Kelapa Gading and moved to Permata Hijau on Sunday," added Irvino.

Interestingly, the dealer network is claimed to be the largest Harley-Davidson showroom in Southeast Asia while strengthening brand commitments in the two-wheeled vehicle market in the country.

"We mentioned that the dealer is the largest Harley-Davidson showroom in Southeast Asia, so we are quite happy and proud to bring Indonesia abroad," explained Irvino.

Irvino also explained that he would update the existing line for the Indonesian market for this year after obtaining an increase in sales in 2024 of more than 40 percent.

"We experienced an increase last year which was very good above 40 percent in retail sales. Of course, this is inseparable from the support of users or Harley-Davidson motorcycle lovers and dealers in Indonesia," concluded Irvino.