Collaborating With MPL ID, RSV Helmets Presents Special Edition Helmets With Interesting Characters

Collaboration RSV and MPL ID. (Photo: RSV)

JAKARTA - The local helmet brand, RSV Helmets, continues to innovate in the Indonesian automotive market, the latest brand, which is popular with many people, announced a collaboration with Mobile Legends, Bang Bang Professional League Indonesia (MPL ID).

The collaboration was also carried out in collaboration with well-known esports teams such as Onic, Evos, Dewa United, Geek Fam to Alter Ego, by presenting a special edition helmet featuring the logos and characters of each team.

"The collaboration between MPL Indonesia and RSV Helmets is an interesting breakthrough, bringing together two worlds that were previously different esports and automotive. By cooperating with the leading esports teams MPL ID, we want to provide new experiences for our fans," said Marketing Communications Manager MPL Indonesia Azwin Nugraha, in an official statement received, Thursday, October 31.

He further said that this special edition helmet was the result of MPL's efforts to give appreciation to the esports community which continues to grow and develop in Indonesia.

"We believe this collaboration can strengthen emotional relationships between fans and their favorite teams, as well as open up opportunities for further innovation in the future," he added.

This collaboration is also a strategic step from RSV to expand market reach, and presents three types of helmets, such as RSV FFS21 (full face), RSV New Windtail, and their newest product which will be launched simultaneously, namely RSV Odezer. Each helmet is specially designed by displaying logos and characters from collaborating esports teams, creating attractive and stylish products for fans.

On the same occasion, RSV Helmets Director Marketing and Sales Richard Ryan, said the collaboration was based on significant similarities in market demographics, between helmet enthusiasts and gaming communities.

"We see great potential in combining the automotive world and esports, especially because many Mobile Legends fans are also motorized vehicle users," said Richard.

Through this partnership, RSV Helmets utilizes the great potential of merchanting in improving brand awareness. By displaying the identities of Indonesia's top esports teams, RSV wants to create emotional connections with fans, both in the automotive world and in the esports community.

This exclusive helmet product will be available exclusively in one of the largest marketplaces in Indonesia starting November 25, 2024, with an exclusivity period of the first 7 days. The price ranges between Rp350-900 thousand, depending on the type of helmet chosen, including RSV FFS21 (full face), RSV New Windtail, and RSV Odezer.