Alva Partners With Google Cloud, Supports AI-Based Green Mobility Transition

Alva is working with Google Cloud to provide an AI experience. (Doc. Alva Auto)

JAKARTA - The local electric motorcycle brand, Alva announced a strategic partnership with Google Cloud for the provision of advanced services based on Artificial Intelligence (AI) which is able to provide customers with different experiences.

The Alva, which is under the auspices of the Ilectra Motor Group (IMG), will take advantage of AI technology that advances directed R&D efforts, raise customer service teams with personalized customer insights, increase sales staff productivity, and more.

Chief Executive Officer Alva Purbaja Pantja, said this step also played a role in accelerating the adoption of electric vehicles in Indonesia, especially in the two-wheeled vehicle sector.

Google Cloud's cloud and AI data technology is very important in helping us gain data-based insights that will guide R&D and experience at every touchpoint in customer journeys, which ultimately accelerates adoption and demand for electric vehicles (EVs), "said Purbaja, in a statement received, Tuesday, October 1.

Alva will also take advantage of Google Cloud's leading integrated data platform, BigQuery to combine structured and unstructured data across organizations.

It also allows the Business Intelligence Division of Alva to reduce the time spent developing rolling codes to access data, from 80 percent to about 25 percent.

One of the things that results from an integrated data platform in Google Cloud that has guided R&D in Alva is the anxiety of electric vehicle users related to charging.

Electric motor users need not worry because manufacturers have linked Google Maps services to vehicle dashboards to provide direct navigation to the fastest charging stations without having to shift their focus to external phone devices.

This feature can also be integrated with the My Alva application, making it easier for customers to access the various data needed to ride an electric motorbike.

In addition, the brand will also utilize the AI system in empowering customer service with contextual instructions about motorists who support more satisfying conversations.

With AI summarizing and incorporating information on various systems, the customer service team has a broader context on the customer's reasons when calling, and allows them to provide a crucial additional personal touch in relationships with customers.

AI will also be used to optimize marketing and sales division experiences to increase sales of electric vehicles. The reaction of customers and potential buyers to marketing messages can vary based on geography.

Using AI to analyze data related to customer interactions and sales on Google Cloud data platforms can help ALVA identify messages that best fit certain regions or audience groups.