JAKARTA - The electric SUV market in China has a new player. This time, Luxeed introduced RX, a sporty-designed electric SUV that immediately caught attention because its silhouette is said to have similarities with the Ferrari Purosangue.
RX is a product of Luxeed, a Chery-owned automotive brand developed together with Huawei through the Harmony Intelligent Mobility Alliance (HIMA). The alliance also oversees a number of other brands such as Huawei, Aito, Stelato, Maextro, and SAIC. Interestingly, Luxeed does not call RX an SUV, but rather an FUV or Fashion Utility Vehicle.
The controversy arose after Zhao Changjiang, Executive Director and Executive Vice President of Luxeed, claimed that the RX was designed by a new employee called "former Ferrari chief designer". The statement then sparked public and automotive industry attention.
According to a report by Carnewschina quoted on Saturday, June 13, the Director of Public Relations for Ferrari in China responded to the statement through social media by questioning the identity of the designer in question.
He also emphasized that Ferrari did not lose the figure who served as the head of the company's design. This statement further heated speculation regarding the origin of the RX design, which was considered to have similarities with Purosangue.
In terms of dimensions, the Luxeed RX has a length of 5,020 mm, a width of 2,007 mm, a height of 1,585 mm, and a wheelbase of 3,000 mm. The front view carries a thin-design headlight that is combined with a splitter and a black grille.
The sporty character is also strengthened through the black rocker panel, the protruding rear fender, and the lip spoiler at the stern. Meanwhile, the taillights adopt a complex light bar design that is a hallmark of Luxeed models.
Documents released by the Chinese Ministry of Industry and Information Technology show that the RX will come with a variety of personalization options. Consumers can choose yellow, red, or silver brake calipers.
In addition, there are several different rim designs, including a variant with a bright purple ring accent that is quite striking. For the performance sector, the capacity of the Luxeed RX battery has not yet been revealed.
However, the standard variant is said to use NMC batteries from CATL, while the top model relies on NMC batteries made by CALB. The rear-wheel drive variant will be equipped with a 372 hp electric motor.
Meanwhile, the dual-motor version which is the most powerful model offers a power combination of up to 586 hp with a maximum speed of 251 km/h. With these specifications, the RX is projected to be one of the premium electric SUVs ready to compete in the Chinese market.
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