JAKARTA - Mitsubishi Motors will bring the Pajero back to the Japanese market after seven years of absence. The legendary SUV is scheduled to be introduced this fall.
According to a Kyodo News report quoted Saturday, May 30, this step was taken after many fans asked for the Pajero to be revived. Pajero production in Japan was previously halted in 2019 due to declining sales.
An SUV is a relatively large-sized vehicle with a tough look and the ability to drive on various terrains. In many countries, this type of car is popular for families, long trips, and outdoor activities.
Mitsubishi Motors CEO Takao Kato said the company was also preparing two smaller Pajero models. This strategy is used to expand choices and attract new buyers.
"I hope this strategy will attract new customers who are interested," Kato said at a press conference, quoted by Kyodo News.
Details of the launch and price have not been announced.
The new Pajero model will be produced in Thailand. The car will be sold in Thailand and Japan. Mitsubishi is also considering sales in other countries.
Kyodo News reported that the Pajero was first launched in 1982 and helped drive the recreational vehicle trend in the 1990s. In four generations, the Pajero has sold more than 3.25 million units in more than 170 countries and regions.
The name Pajero is also strong in the world of rallying. This car has been successful in the Dakar Rally, a long-distance endurance racing event known to be heavy and demanding vehicle durability. From there, Pajero became one of the symbols of Mitsubishi Motors.
However, sales of the Pajero then decreased because the competition for SUVs was getting tighter.
The return of the Pajero is now one of Mitsubishi's steps to expand their SUV lineup. Details of the price, launch date, and markets outside Japan and Thailand will still be announced later.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
