JAKARTA - The weakening of the rupiah exchange rate against the United States dollar (USD) is certainly a challenge in various fields, including the automotive industry. Moreover, for brands that still rely on imports.
One of the Chinese brands, Jaecoo, through Business Unit Director Jaecoo Indonesia, Jim Ma, stated that currency fluctuations are indeed a challenge that many automotive industry players are facing.
However, until now, Jaecoo has not adjusted the price of cars in Indonesia from various models that have already been present.
"I think everyone is facing a big problem related to currency. But I mean, we are a very responsible brand, both from Jaecoo and from Chery Indonesia," he said, when met in the PIK area, some time ago.
Furthermore, he revealed that although the exchange rate of the rupiah against the US dollar is still fluctuating, Jaecoo is still trying to keep the price of its products competitive for Indonesian consumers.
"So, even though the exchange rate of the currency is very uncertain so far, we will give our customers the right price so that they can still choose Jaecoo J5," he added.
"If you look, there is an adjustment of any currency difference, but you can see now that we haven't actually made any adjustments so far," he said.
As is known, currently Jaecoo has various flagship models including the J5 EV which has reached 16,000 units. In addition, there are also J5 EV and J8 Ardis.
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