Chery and LEPAS Open Integrated Dealer in BSD, Prepare Complete Services

The inauguration of the LEPAS dealer.(Afrizal-VOI)

Chery Group continues to expand its wings in Indonesia by expanding its dealer network in the country. Together with PT Trimegah Auto Prima (Trimegah), it officially strengthened the service network through the opening of Chery & LEPAS Trimegah BSD in the BSD City area, South Tangerang.

Hadir dengan fasilitas 3S+ terintegrasi, dealer ini menghadirkan one-stop solution yang mencakup layanan Sales, Service, Spare Parts, authorized Body & Paint, serta fasilitas pendukung kendaraan elektrifikasi.

Carrying the global spirit of 'Chery Family Care' and LEPAS Care+, Chery & LEPAS Trimegah BSD are present to bring the Chery Group closer to consumers through a network of services that are oriented towards family comfort.

President Director of Chery Group Indonesia, Zeng Shuo, said the presence of Chery & LEPAS Trimegah BSD is an important milestone for Chery Group Indonesia.

"Chery and LEPAS are under the umbrella of the Chery Group, but each has a different character, product strengths, and consumer targets. Through this facility, we want to provide more integrated access for consumers, ranging from product selection, brand experience, after-sales services, to readiness for the electrification ecosystem," he said, when met by BSD City, Saturday, May 24.

Located at Jln Pahlawan Seribu No.1 CBD Lot. VIII, Serpong, BSD, South Tangerang, Chery & LEPAS Trimegah BSD stands on a land area of 3,883 square meters with a building area of 5,325 square meters.

This facility integrates all consumer needs under one roof, ranging from product consultation, test drives, after-sales services, to authorized Body & Paint. In terms of services, this dealer is equipped with 20 service bays that support a service capacity of around 50 consumers per day or 1,500 consumers per month, including sales, service, and body paint services. The workshop area can also serve the needs of spooring and balancing, as well as aluminum body repairs.

To support the needs of users of electrified vehicles, this dealer presents SPKLU Ultra Fast Charging 120 kW with two dispensers and four guns that can be used by consumers and the general public. Customer experience is also strengthened through a comfortable waiting room, mosque, kids corner, snacks, and heavy meals specifically for Chery & LEPAS Trimegah BSD consumers, so that visits to dealers feel more comfortable and family-friendly.

Trimegah President Director, Lindawati Tandyo, stated that the growth of BSD City as a modern residential and business area makes it an increasingly strategic area for Chery and LEPAS.

"We see consumer demand in this region continues to grow, especially for vehicles that combine technology, comfort, and complete ownership services. Therefore, the 3S+ Chery & LEPAS dealer in BSD City is presented as an integrated facility with a comfortable customer area for families," said Lindawati.

Understanding the character of urban consumers who appreciate efficiency without sacrificing comfort, LEPAS presents a showroom experience that is more relevant to modern lifestyles through facilities, such as a manicure corner and shuttle service.

This approach is part of LEPAS' efforts to provide more value to consumers, not only through products, but also through experiences that feel more personal and effortless.