iCAR V23 Officially Launched in Indonesia, Starting Price IDR 300 Million

ICAR V23 car vehicle.(iCAR doc)

JAKARTA - iCAR officially launched the V23 in Indonesia after it was previously introduced at the IIMS exhibition. The presence of iCAR V23 marks iCAR's official step in introducing a modern boxy EV SUV that combines iconic design, electric vehicle technology, practical driving ability, and more expressive personalization space for Indonesian consumers.

Through this official launch, iCAR Indonesia introduces iCAR V23 with a starting price of IDR 389.9 million as the official starting price for the Indonesian market.

President Director of Chery Group Indonesia, Zeng Shuo, said that since it was first introduced at IIMS 2026, iCAR V23 has attracted public attention through its different boxy EV SUV character as well as the introduction of three editions, namely OG Edition, Pro Edition, and Pro Plus Edition.

"We see a very positive response from the Indonesian public and automotive enthusiasts. We also appreciate the trust of consumers who have pre-booked even before the official price was announced. Today's launch is an important step for iCAR to be closer to Indonesian consumers," he said, in an official statement received, Sunday, May 24.

Chery Group Penetration

Seeing the growth of the global New Energy Vehicle (NEV) market, Chery sees that by 2025 the growth of new energy vehicles has surpassed conventional vehicles based on internal combustion engines (ICE). This transition trend is also seen from the increasing penetration of NEV markets in China in recent years to reach more than 50 percent by 2025, while showing the potential for future electric vehicle growth.

Similar trends are also beginning to be seen in Indonesia, where the penetration of electric vehicles continues to show significant year-on-year growth. This development shows the great potential of the Indonesian electric vehicle market in the future, while opening up opportunities for New Energy Vehicle brands such as iCAR to be present and grow amid the increasing consumer interest in electric vehicles with a more personal, expressive, and different character than conventional electric vehicles in general.

As a premium creative mobility brand, iCAR comes with a different approach in presenting electric vehicles. iCAR was born through collaboration with SmartMi and is supported by its own R&D and design teams, with the development of a new platform designed specifically to present electric vehicles that are not only functional, but also have character, creativity, and closeness to the user's lifestyle. .

Closer to iCAR V23

Carrying the philosophy of 'Born to Play', iCAR V23 comes as a boxy-style electric SUV that combines classic adventure characters with modern EV driving experience.

The design maintains the typical commanding driving position of a boxy SUV, wide visibility, and a bold and characteristic exterior appearance. At the same time, iCAR V23 is also designed to remain comfortable for daily use, making it a relevant vehicle for active, expressive, and dynamic mobility urban users.

In terms of function, iCAR V23 is designed to provide confidence in various Indonesian road conditions. This vehicle has a ground clearance of 210 mm, one of the highest in the EV segment, as well as water wading capabilities of up to 600 mm to support use in more diverse road conditions. For certain variants, iCAR V23 is also equipped with i-WD system with intelligent drive mode that helps the vehicle adapt more optimally to various terrains and driving needs.