JAKARTA - Mercedes-Benz ensures that the next generation S-Class remains a symbol of luxury, but with a more flexible approach. This flagship sedan will be offered in two options, internal combustion engines (ICE) and pure electric versions.
Launching from Carscoops, Thursday, January 8, although carrying the same name, both were developed on a completely different platform. This step marks a significant change in strategy for the German manufacturer.
Mercedes chose to separate the lines between the conventional-engined S-Class and the electric version, rather than imposing a common foundation. This approach is in line with the strategies of rivals such as BMW, which integrate electric variants into the main model line without separating them as a separate sub-brand.
In recent years, Mercedes has marketed the S-Class alongside the EQS as a special electric sedan. However, sales are not yet meeting expectations.
The very aerodynamic design of the EQS, which is often said to resemble an egg, is both a highlight and a criticism. In the future, the role of the flagship electric sedan will be taken over by the electric S-Class, which effectively replaces the position of the EQS.
Although the development of the S-Class with an internal combustion engine has entered the mid-cycle update phase, the electric version will not be available in the near future. Mercedes estimates that the launch of the new generation of electric S-Class will take place at the next full model change, nearing the end of this decade.
This means that consumers still need to wait to experience the emission-free S-Class. Interestingly, the platform difference will not be too noticeable in terms of design.
Mercedes is said to maintain the silhouette of a classic sedan on the new generation S-Class, different from the futuristic style of the EQS. That way, both ICE and electric variants are projected to appear almost identical visually.
"If you don't believe that when the next generation of the S-Class comes the market is already 100 percent electric, then you have to offer both," said Mercedes-Benz CEO Ola Kallenius.
"The lesson from our first generation electric vehicle is clear: you need to bring a high-tech electric and ICE version without compromise," he continued.
In terms of technology, the details of the electric S-Class are still a secret. This model is likely to bear the label with EQ Technology and built on the MB.EA platform, which will also be the basis of a number of upcoming Mercedes electric cars.
Because the launch schedule is still a few years away, the manufacturer has room to embed more mature technology than current electric models. It is not impossible that the electric S-Class will be equipped with the latest innovations, including high-powered axial flux motors from Mercedes subsidiary YASA.
This compact motor is rumored to debut first on the high-performance model labeled Mercedes-AMG, before finally reaching the flagship luxury sedan. With this new strategy, Mercedes hopes the S-Class will remain relevant in the era of automotive transition to electrification.
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