Toyota BZ3X Controls China's Best-selling Foreign Electric Car Market

Toyotra bZ3X electric car. (Photo: Toyota)

JAKARTA - Toyota bZ3X opens a strong step as Toyota's most affordable electric SUV in the market, with a tempting price starting at around 15,000 US dollars, or equivalent to Rp249 million in China. In addition, what is offered by this car is also quite complete.

Launched by GAC joint venture Toyota in March, bZ3X is positioned as a compact electric SUV targeting young families. Toyota calls it Toyota's first pure electric SUV at affordable prices.

In no time, this model immediately stole the show. In May, bZ3X managed to become the best-selling foreign brand electric vehicle in China, ahead of Volkswagen ID.3, Nissan N7, BMW i3, to Volkswagen ID.4 CROZZ. The positive trend continues.

GAC Toyota revealed that bZ3X sales had penetrated 10,000 units over two consecutive months, with 10,010 units sold in November. Its total shipments now exceed 62,000 units, reported by Electrek, Tuesday, December 2.

To reinforce its resilience, GAC Toyota recently tested bZ3X on a winter land trip across China. The test is claimed to show the ability of bZ3X as a pure EV with solid performance despite being hit by extreme temperatures.

In dimensions, bZ3X has a length of 4,645 mm, a width of 1,885 mm, and a height of 1,625 mm, a size close to BYD Yuan Plus or Atto 3 in the global market. Entering the cabin, updates feel more significant than conventional Toyota models.

This electric SUV brings a more sophisticated ADAS feature, efficient storage space, and a large digital screen that is the interior control center. In China, bZ3X is offered in seven variants, two of which are equipped with LiDAR.

Consumers who want this feature to increase costs up to 149,800 yuan. Toyota provides two battery options, namely 50.04 kWh and 67.92 kWh.

Both offer the reach of CLTC of 430 km and 610 km, respectively, which makes bZ3X quite competitive in class. Less than two weeks ago, GAC Toyota has also started opening pre-sales bZ7, the latest electric sedan to be positioned as a flagship model.

Toyota says bZ7 comes with a higher level of intelligence than other Toyota products in the global market, in line with their ambition to reclaim their increasingly fierce share of the market in China's automotive industry.