BMW Indonesia Showcases XM Red Label

Photo: BMW Shows XM Red Label at BCA Expoversary 2025 (source: BMW Group Indonesia)

JAKARTA - BMW Indonesia participated in the BCA Expoversary 2025 event which took place on February 20-23 at ICE BSD, Tangerang.

The presence of manufacturers at this event also affirmed his commitment as a leader of premium brands in the country and tried to get closer to fans and potential customers from BMW.

Director of Marketing BMW Indonesia, Bayu Riyanto said this event is also in line with the sustainability premium mobility also launched by the German manufacturer.

BMW's presence at BCA Expoversary features our vision for sustainable premium mobility. From the latest electric vehicles such as BMW iX, to the most complete conventional models ranging from BMW Series 3 to BMW M3 Touring," Bayu said in a statement received on Saturday, February 22.

On this occasion, the German manufacturer attended the BMW Pavilion at the Nusantara Hall by displaying 6 units of vehicles that could also be tested by potential consumers.

From the ranks of the models on display, two new units were displayed, namely a sports sedan called 320i M Sport which had just been launched and a high-performance SUV XM Label Red.

Then, this premium automotive manufacturer also has conventional gasoline engines such as X1, 330i M Sport, 520i M Sport, X3 xDrive30i M Sport, and high performance ranks such as M3 Touring and XM.

During the BCA Expoversary 2025 event, BMW Indonesia has prepared various special and innovative programs for its customers such as the Buy Back Guarantee Program, a program specifically designed to make it easier for customers to buy the latest BMW by exchanging their old BMW and various interesting financial programs that allow potential customers to get closer to their dream vehicle.

Not only that, the company also provides light installments and customers have the opportunity to get gasoline vouchers of IDR 10 million for each purchase from their latest model.