Chery Officially Launches Tiggo Cross, Prices Start At IDR 239 Million

Price of Chery Tiggo Cross. (Photo: Afrizal / VOI)

PT Chery Sales Indonesia (CSI) has finally officially conducted a Grand Launching Chery TIGGO Cross at the Indonesia International Motor Show (IIMS) 2025 and is located at the Booth Chery Hall A5, JIExpo Kemayoran, Central Jakarta.

This SUV offers an ideal mix between aesthetics of captivating design, frontline safety features completeness, superior driving comfort, and the most competitive price proposition of its class.

Head of Marketing of PT Chery Sales Indonesia Mohamad Ilham Pratama, said the launch of the TIGGO Cross on the IIMS 2025 stage, once again affirming Chery's position as a game changer in the country's dynamic Crossover SUV segment. We present a Crossover SUV that comprehensively integrates an aesthetic and classy design, an optimal protection-oriented safety feature, an innovative technology that improves driving experience.

"This car also provides substantive added value for customers. All of these superior attributes, Chery offers with the best price structure, very competitive in class," he said, during the launch at IIMS 2025, February 13.

Speaking of the price, the Chery TIGGO Cross comes with two variants, for the Comfort variant it is sold at a price of Rp239,500,000 (OTR Jakarta) and Rp269,500,000 Premium variants (OTR Jakarta). The price applies to the first 1,000 customers.

At this price, the Chery Family will get a modern SUV, as well as providing security and comfort that can provide driving experience. As the newest family member of the TIGGO Series, the Chery TIGGO Cross inherited iconic DNA inspired by tiger resilience and resilience.

The design emits an aura of courage through the concept of "biomimetic Tiger Face", The appearance of the front design of the Tiggo cross looks stylish and modern inspired by biomimetic tier face, clearly visible, the design contour outlining tier roar which gives a feeling sense of Majesty And Power on the left and right bumper sides.

Tiger clay style headlight strips inspired by tiger clawing symbolizes firmness and strength, also a fashionable coexistence between vitality and beauty of the Tiggo cross design. Then there is DRL Energy Crystal Outline providing sense of energy, elegant and modern. Tiggo Cross is tough and elegant with a modern Rhomboid Star Diamond shaped grip, this motif inspired by the classic series by Bracialle Buccellati gives a strong, dynamic and confident impression

Entering an increasingly stylish Crossover SUV arena, the Chery TIGGO Cross comes as a game changer with four main pillars that are ready to captivate the hearts of urban families and young people. Starting from the "Cross Level Safety", the first pillar that became the main foundation of the TIGGO Cross and made its users feel like they have a personal bodyguard. This comprehensive protection is thanks to the presence of 15 advanced ADAS (Advanced Driver Assistance Systems) features that are always on standby (this feature is in the Premium variant), combined with 6-airbags and 4 airbags in the Comfort variant that are ready to protect drivers and passengers in various driving conditions.

Technology is an element that is also taken into account in the Chery TIGGO Cross. The presence of Intelligent Online Vehicle (IOV), namely Carlink O, further increases the sensation of driving to the next level. This feature allows the owner of the Chery TIGGO Cross to easily monitor vehicles remotely via smartphones. In addition, support for a dual-screen head unit measuring 10.25 inches presents a more intuitive and secure navigation experience, without disturbing driving comfort.

"Tampil dengan desain yang menarik sejak pandang pertama, fitur keselamatan yang komprehensif, integrasi teknologi inovatif yang menjamuk pengendara dan penumpang, serta program after sales yang memberikan nilai tambah signifikan, Chery TIGGO Cross hadir sebagai proposit yang sulit untuk dibaikan," pungkas Ilham.