JAKARTA - PT Suzuki Indomobil Sales (SIS) recorded a slick achievement in terms of sales during March 2024. In fact, one of the models, namely Suzuki Baleno, experienced 128 percent sales growth in the same month.
This car (Baleno) became the leader of the market share class hatchback in the first quarter of 2024. According to Dept. Head of 4W Sales of PT SIS, Randy R. Murdoko, the rapid increase in sales of the model proves that this one car managed to answer market needs.
"In stages and certainty, Baleno managed to grow a market share of 24 percent in the first quarter of 2024. At the same time, placing itself as the best-selling hatchback with a percentage of 43 percent in the same period," he said in an official statement on Saturday, May 11, 2024.
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Suzuki claims some strong reasons that Baleno managed to become its own attraction. For example, the right dimension and elegant design support mobility when going through an office building.
In addition, the completeness of the safety feature is also one of the reasons because it is equipped with six airbags, 360 cameras to smartphone connectivity to the heat unit device.
In addition, Baleno also offers color choices according to market preferences and is considered to be able to emit professionalism and a young soul. The colors that achieved the highest sales during the first quarter of 2024 include prime celetic blue, prime opulent red, and prime grandeur gray.
According to Randy, the increasing demand for Baleno among young workers made Suzuki continue to strive to meet the expectations of potential customers. On the one hand, Suzuki also has a guaranteed brand reputation.
"Young consumers today are more observant and see products not only from the completeness of features and quality, but also the existence and certainty of brands that can provide the best service. Therefore, we are always eager to provide consistent quality," he said.
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