JAKARTA - The latest model introduced by BYD, namely Song L, received a positive response in China. In fact, within three days of its launch, this car has managed to order 8,000-9,000 units, an extraordinary number for a new car.
Reporting from Carnewschina on Thursday, December 21, this information refers to the CarFans report. In its report, it is known that this car, which has prices ranging from 189,800 yuan or around Rp412 million, receives an average of 4-5 orders per store. The flow of customers entering the store ranges from 30-40 percent, which means that every three customers who visit the dealer, one of which selects Song L.
In more detail, 70 percent of these customers are men with an average age of 25-35 years. The main target group involves young couples or families looking for additional exchange options or additional vehicles.
The Excellence version is the most popular variant, reaching 30 percent of total bookings. This version has a range of 662 km at a price of 229,800 yuan or around Rp. 499 million. The most popular interior color is white, in line with the exterior color which is also dominantly white.
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Song L's success can also be attributed to various interesting features embedded, such as the 800V architecture and the standard ADAS capabilities. This is one of the main reasons for customers to choose this car.
Not only that, BYD also recorded achievements by sending 2,682,636 electric vehicles between January and November, with a target of reaching 3 million units a year. In addition, as many as 30,629 BYD electric cars have also been exported abroad.
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