Nio Presents New Sub-Merek For European Market 2025, Promises To Offer Cheap Prices

Nio plans to enlarge the European market (doc. Arenaev).

JAKARTA - A car manufacturer from China, Nio, has sold several car models for the European market. They will have big plans in the Blue Continent in the future.

Quoted from the Arenaev page, Saturday, December 16, 2023, after planning to build a battery exchange station, the company will also launch a new brand which is rumored to be offering low prices.

Of course, this news is a breath of fresh air and should be taken into account for other brands. It is possible that Nio will become one of the successful producers in Europe.

Based on information from the President Director, Nio, Lihong Qin, during a press conference he said his company would launch a cheaper brand or sub-brand named Firefly in Europe in 2025.

As is known, Nio does have Firefly and Alps sub-brands that will focus on producing family cars. Specifically Firefly, they will offer a smaller model.

With the presence of a new brand selling cars at affordable prices, the company will also continue to present premium vehicles and maintain the market.

Even so, the company has not been able to provide details as a whole regarding vehicles from Firefly, both models that will be launched to their prices.