Sales Drop, Camry Closes Selling In Its Own Country

Toyota Camry 2023

Toyota announced the halt to its flagship sedan production, Camry, in Japan. This is due to a significant decline in sales of sedan cars in Japan as well as an increasing demand for SUVs in the Japanese car market.

Throughout 2022, it was reported that Carscoops, March 24, Camry sold only about 6,000 units in Japan. The presence of SUVs in the Japanese car market, such as Toyota RAV4, which continues to rise in popularity, is suspected to make sedans like Camry difficult to compete. In fact, Camry's brother, Crown of the latest generation, has switched to SUVs to suit the market.

Meanwhile, a Nikkei Asia report on Thursday, March 23, 2023, Toyota also called Toyota, has also notified Japanese dealers about stopping Camry's sales by the end of this year and asked them to immediately stop booking Camry in the near future.

However, stopping Camry production in Japan does not mean Toyota will stop Camry production worldwide. Overall for 43 years, Camry has also become one of the best-selling cars in the world with a total of 21 million Camry sedans sold, of which 1.3 million cars are in Japan. And the United States is also in great demand by total sales reaching 13 million units.

Toyota is also focusing on developing electric and autonomous cars, as part of the company's strategy to deal with the global auto industry's increasingly fierce competition. However, Toyota is believed to still retain Camry as one of its flagship products.