JAKARTA - Remembering today, three years ago, December 13, 2022, Coordinating Minister for Maritime Affairs and Investment (Menko Marves), Luhut Binsar Pandjaitan, recounted that he had been reprimanded by Jokowi for wearing Italian brand shoes. The reprimand made Luhut slowly switch to Indonesian-made shoes.
Previously, Jokowi was known to promote Indonesian-made products. Jokowi considers domestically produced products to have quality comparable to foreign products. Jokowi has also urged Indonesians to hate foreign products.
The domestic product market was once threatened by the presence of COVID-19. This condition made many businesses go bankrupt. As a result, the opportunity for domestic products to grow is small. President Joko Widodo (Jokowi) also considers this matter seriously.
He started photographing the situation. He used his status as a popular figure to promote locally made products. Every day Jokowi often uses domestic products. The results are positive. Domestic products are starting to gain a place in the hearts of the Indonesian people.
Jokowi also participated in promoting the Proudly Made in Indonesia movement. Anyone who tries to orbit domestic products is given a large promotional space. Jokowi also on every occasion always asks his staff to use domestic products.
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All of this is for the Indonesian creative industry to continue to grow. At its peak, Jokowi even made a controversial statement. Jokowi once revealed a call to hate foreign products on March 4, 2021.
The statement was considered too bold. This condition is because Indonesia is currently surrounded by foreign-made products. However, Jokowi continues to continue his agenda to promote Indonesian-made products.
"The invitation to love Indonesian products must continue to be echoed. Echo also hate products from abroad. Not only love but also hate. Love our products."
"Hate foreign goods. Because our population is more than 270 million. This should be the most loyal consumers for our own products. 270 million people are a big market," said Jokowi as quoted by the lamantempo.co page, March 4, 2021.
Jokowi's seriousness in supporting Indonesian-made products continues to be shown. Jokowi also often comments on his ranks who use goods from foreign brands. Luhut Binsar Pandjaitan also did not escape Jokowi's rebuke.
Luhut recounted the reprimand on December 13, 2022. Jokowi reprimanded Luhut who at that time was wearing Italian brand shoes, Salvatore Ferragamo. Jokowi asked Luhut to start using domestically produced products and the suggestion was immediately followed.
"I was once scolded by the President, Mr. Luhut, what shoes are you wearing? I said I was wearing Salvatore Ferragamo. But, suddenly last year I met an Indonesian shoe that I am wearing now and it is much more comfortable," said Luhut at the Proud Indonesian Made Award as quoted by the lamantempo.co, December 13, 2022.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
