JAKARTA Memories of today, seven years ago, January 30, 2018, the former Prime Minister (PM) of Malaysia, Mahathir Mohamad, criticized the 2020 MalaysianVisit logo which was too outdated. Mahathir expressed his desire for the logo to be replaced immediately. He believes that many young Malaysians are talented with better designs.
Previously, the Malaysian Ministry of Tourism proudly introduced the 2020 MalaysianVisit logo. The logo is considered an important attraction that brought various mangrove tourists to Malaysia. Instead of getting a good response, the logo was flooded with criticism.
The tourism sector is an important part that can bring big income to the country. Many foreign travelers come, many benefits are also achieved. Countries in Southeast Asia are also starting to prepare their new campaign to boost tourism.
Malaysia does not want to be left behind. The neighboring country views that tourist attractions in Malaysia are piled up and complete. The Malaysian Ministry of Tourism has begun to prepare the 2020 Malaysian Visit logo. Mohamed Nazri Abdul Aziz believes that the strength of a logo can invite foreign travelers to come to Malaysia.
The Minister of Tourism from the 2013-2018 era also believes that the logo can later become the identity of the neighboring country. At its peak, the 2020 Malaysian LogoVisit was launched at the Asean Tourism Forum, Tokyo Mai, Thailand on January 26, 2018.
The logo contains most of Malaysia's favorite tourism elements. The logo features tropical animals (cants to orangutans), the other side contains Malaysian sparkling with the icon of the Petronas Tower.
All kinds of advantages are then wrapped in a slogan that is considered to bring Malaysian tourism to skyrocket:Travel.joy.Respect. The presence of the logo is considered Malaysia's seriousness in developing the tourism sector.
The government also wants to affirm their commitment to advancing Malaysian tourism. This narrative makes the entire Malaysia will benefit from the development of the tourism sector.
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"We present the Petronas Twin Tower, orangutans, defenders, and turtles because this is our symbol. This is what foreigners want to know about Malaysia when they come here. The Petronas Twin Tower is an icon for us like the Eiffel Tower for Parisians. Why these animals wear sunglasses, this is to show that Malaysia is a bright country with beautiful beaches and that we support environmental conservation."
We also make it colorful because it represents Malaysia. We are a country full of colors with a variety of cultures and we want to make it clear that tourism is fun. I can't put up a serious logo. This is tourism and should be fun," said Malaysian Minister Pariwista, Datuk Seri Nazri Aziz as quoted by the New Straits Times page, January 29, 2018.
Problems arise. The 2020 Malaysian LogoVisit justru brought criticism from within the country. The logo is considered too outdated. The logo is considered an amburadul and does not reflect the creative soul of young Malaysians in creating logos.
The Malaysian people have initiated an online petition through Change.org regarding the rejection of the 2020 MalaysiaVisit logo. The harshest criticism also emerged from the former Malaysian Prime Minister, Mahathir Mohamad on January 30, 2018. He regretted the presence of a logo that was considered outdated.
Mahathir emphasized that Malaysia does not lack artists. Moreover, for the business of making logos. Mahathir asked the government to listen to young people's complaints. The government should not be stupid, but immediately take action so that the logo that is considered outdated will be replaced immediately.
"Many young people are talented. A much better design. Listen to their complaints, don't ignore them. #VisitMalaysia2020," Mahathir said on his Twitter / X account @chedetofficial, January 30, 2018.
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