Beer Industry In Ali Sadikin's Age

Ali Sadikin (Source: Commons Wikimedia)

JAKARTA - Ali Sadikin is a phenomenal figure. In Ali Sadikin's hands, the capital city of Jakarta changed and at once rushed. According to Soekarno's dream, Ali Sadikin made Jakarta a city that was admired by the world. Ali Sadikin's hard work and courage became his main weapon as Governor of Jakarta (1966-1977). In addition to legalizing gambling and establishing brothels, Ali Sadikin has become the main brain of the Jakarta government in the beer business. The company is now known as PT. Delta Jakarta. The beer business then becomes Jakarta's main ingredient in beautifying itself.

In developing Jakarta, Ali Sadikin has never been half-assed. He does all kinds of efforts, such as seeking income through gambling and localization. From that profit, Ali Sadikin built various public facilities such as roads, health centers, and school buildings. However, during a period of rapid flows of domestic and foreign capital in Jakarta in the 1970s, Ali Sadikin saw this as an opportunity. Ali Sadikin's most of the capital flowing into the tourism industry began to study carefully.

He took the opportunity to build many entertainment and recreation facilities. After that, Ali Sadikin developed the existing entertainment facilities. Primarily, a place that is exclusive like a nightclub. For this reason, Ali also provided opportunities, protection and incentives in the form of incentives for community members to develop this sector. Even though there are many religious scholars who make a fuss about their steps because they are considered to be many disadvantages, rather than benefits.

"For the Governor of Greater Jakarta, Ali Sadikin, perhaps at first he was also brave. But apparently that's not all. Besides being brave for the governor, it is adding attributes that he considers must exist for a metropolitan city, whether he agrees or disagrees. So since Ali Sadikin proclaimed it. the nightclubs also grow like fine seeds designed by a good farmer. " wrote a magazine report entitled The Night of Shadow and the Reality of the Night Club Between Light & Dark (1971).

Photo illustration (Source: Commons Wikimedia)

In the past, Jakarta only knew popular clubs such as the Yacht Club, Dharman Nirmala or Transaera. The names then sank rapidly. The reason is the emergence of a new entertainment club. All these clubs are competing to provide additional income to the DKI Jakarta government treasury. It was noted that in 1971, there were already more than 21 nightclubs in Jakarta. In addition, there are about 25 bars and restaurants.

"I want Jakarta to live 24 hours," said Ali Sadikin.

All of this is to make Jakarta's dream come true, which is admired by the world. The role of tourism, said Ali Sadikin, is not merely an object of recreation. Rather, it also provides economic positions and employment opportunities for many people. Therefore, Ali Sadikin tried hard in developing and fostering tourism in the DKI Jakarta area. Ali Sadikin, who was nicknamed the Governor of the Immaculate Conception, also joked: With a night club that supports 5 thousand people, not including his family, I think I will be rewarded. I think that reward is higher than immoral.

Start of investing in beer

Beer ad (Source: Commons Wikimedia)

As Jakarta's nightclubs, discotheques and pubs have grown, Jakarta's nightlife industry has reached its zenith. As analyzed by Ali Sadikin, these places do not only sell atmosphere and music. This is because there is liquor (miras) in the form of beer which is used as a chatter lubricant. Ali also looks at the potential income from the presence of beer in the nightlife industry. As a result, Ali Sadikin started to take advantage of the beer tax, and then started investing in beer.

"To realize the revenue target as planned in the draft budget for regional revenue and the Dutch region, since that fiscal year, aggressive steps have been taken. Certain taxes, such as the Transfer of Motor Vehicle Title Fee, the Contribution of Mandatory Maintenance for Regional Infrastructure Development (SWP3D), Development Tax I, Spectacle Tax, Tax on non-motorized vehicles, Advertising Tax, Liquor Tax, and Foreign Nation Tax are carried out intensively, "Ali Sadikin's story was quoted by Ramadhan KH in the book Bang Ali: Demi Jakarta 1966-1977 (1992).

Brewery (Source: Commons Wikimedia)

As for starting an investment in beer, Ali Sadikin saw that many beer supply companies in Jakarta were still few. The number is inversely proportional to the beer market which has been wide open since the Dutch era. Because long ago it was the Dutch and the Chinese who perpetuated the habit of drinking alcohol. The habit of drinking alcohol developed until the 1970s. Ali Sadikin feels that investing in a beer company will greatly benefit the DKI Jakarta government.

As a form of seriousness, the DKI Jakarta government is eyeing a well-known beer company in Jakarta called PT. Budjana Djaja-Jakarta Beer Factory. This beer company is sustainable with the flagship product of the Anker brand. In which, the company has frequently changed owners since 1932. It was noted that the company was originally owned by a European under the banner of a company called NV Archipel Brouwerig Compagnie. It was once held by a German and gave birth to the name De Orange Brouwerij. Until finally it was nationalized. After that, Ali Sadikin offered to do a joint venture with the DKI Jakarta government.

Joint Venture is one of two regional company development concepts ala Ali Sadikin. Quoted from Ali Sadikin himself in his book Gita Jaya (1977), the effort was to get around the rules in Law no. 5 of 1962 concerning Regional Companies. A regulation that requires local governments to form Regional Companies (PD), if they want to cooperate commercially with the private sector.

Then, the Joint Venture initiated by Ali could merge the entire company system with foreign private capital. Moreover, Ali added another concept in the form of Joint Operation / Joint Production, which is the merging of the company's operations with national private capital. Ultimately, these two concepts prevent private companies from fully becoming PD. Because the company remains in the form of a Limited Liability Company (PT).

It was under the banner of Ali Sadikin's leadership that the former NV Archipel Brouwerij Compagnie officially changed its name to PT. Delta Jakarta. Without waiting for a long time, Delta Jakarta was able to achieve multiple benefits. Continue to increase. Its performance is quite good compared to other business lines owned by the DKI government. In the end, the flagship product wasn't just Anker Beer. over time, Delta Jakarta also held the trademarks, Carlsberg, San Miguel Pale Pilsen, San Mig Light and Kuda Putih. At least, the trademark is still victorious to this day.

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