Korean Drama Flower Of Evil Has A Unique Promotion Strategy Ahead Of Its Show

Lee Joon Gi (tvN)

JAKARTA - Ahead of its broadcast, the Korean drama Flower of Evil has an amazing promotional campaign. On Thursday, July 23, a post on a popular forum site in South Korea appeared with the headline "I suspect my husband of 14 years of love is a serial killer."

The post reads like this; “My hands are shaking while writing this. I'm afraid my husband is reading this, but I don't know whom to talk to so I wanted to ask for a solution. "

"I loved my husband 14 years ago. I'm the type who believes what I see… I think that's why I love my husband. He looks handsome, but has a clumsy side. He seems like someone who is bad at lying. I am attracted and we started dating. "

The user then tells the romance they are in. Moreover, the husband is increasingly affectionate and becomes a good husband and father. But one day she got the task of solving a serial murder case with evidence that points to her husband.

“I never paid attention to my husband's past, but this feeling of suspicion was in my head. I can't stop thinking about it. " The author ended the post by writing, "If you want to know what happens next, watch the latest drama Flower of Evil every Wednesday and Thursday, starring Lee Joon Gi and Moon Chae Won on July 29 at 10:50 p.m. South Korean time on tvN."

A plot twist at the end of the post surprised netizens and became the talk of social media. They were impressed by the Korean drama promotion campaign that was different from other dramas.

The tvN production team admitted that the idea was made by the marketing team. The main star Lee Joon Gi is very interested in the drama marketing process to spread Flower of Evil content through social media.

Flower of Evil tells the story of a detective who suspects her husband's past who turns out to be a serial killer. Marriage that has lived for 14 years is at stake because of this case.

Two trailers for this drama have been released to the public. Flower of Evil will air starting next Wednesday on tvN and streaming service VIU. Check out the 5 minute highlight video from Flower of Evil below.