Rihanna Launches Skincare Line, Fenty Skin

Rihanna dan A$AP Rocky (Twitter @Rihanna)

JAKARTA - For a long time teasing fans with her work, this time Rihanna presented her Fenty Skin, a skincare line from Fenty Beauty. Through his promotional video released on Friday, July 17, the video shows him showing Fenty Skin products.

Rihanna's love for beauty made her jump into the industry. In 2017, she launched Fenty Beauty by releasing a number of cosmetic products in various shades.

That success continues with Fenty Skin. In the one-minute video, the Umbrella singer is accompanied by rappers Lil Nas X and A $ AP Rocky. With their tan skin color, the three of them look perfect.

A tagline is presented at the end of the video. "A new culture of beauty" (The new culture of beauty) emerged to welcome Fenty Skin.

Through her latest project, Rihanna wants to create a skincare that not only makes the wearer feel beautiful but still healthy with cared for skin.

He once said something similar when he was praised for creating many shades in Fenty Beauty. At that time, she created a foundation with 40 different shades for various skins and 10 highlighters. This move by Rihanna was a turning point for the beauty industry.

“I've been working on Fenty Skin for more than two years, perfecting formulas and making packaging that's good for our planet !! A formula that works, and works great with makeup !!! ”

Fenty Skin he aimed for all genders. For her, not only women, but men also need to have healthy skin by starting to use skincare. So that's why he invited Lil Nas X and A $ AP Rocky to take part in Fenty Skin.

For skincare enthusiasts and activists, the Fenty Skin line can be obtained starting July 31 through Fentyskin.com. It is not yet known which products were released on that date.

Besides that, Rihanna also admitted that she was preparing the release for her latest album. Even though he hasn't mentioned when, he promises that this project is worth the wait just like the skincare he made.