JAKARTA - Cinta Laura Kiehl was crowned as a JD.ID Brand Ambassador. Chosen because Cinta Laura Kiehl has proven to have made many achievements not only as a singer, film star, and model in Indonesia, but her work has now penetrated the international world.

"We have been looking for the ideal person to represent JD.ID for a long time. Today, in the midst of the excitement of the 618 Shopping Festival, we are happy to introduce the JD.ID Brand Ambassador; Cinta Laura Kiehl, an accomplished Indonesian celebrity. JD.ID sees a lot of potential in the figure of Cinta Laura Kiehl, considering the success achieved not only from her artistry but also from an education perspective," said Leo Haryono, Chief Marketing Officer of JD.ID, during a virtual press release, Thursday, June 11.

Cinta Laura Kiehl expressed her joy at being appointed as a brand ambassador. “I am a wise person in shopping, especially on online platforms. Online shopping makes it very easy for us to get the things we want without having to leave the house. This is definitely safer, in the midst of the current pandemic. However, being faced with various e-commerce options, I am also more aware and more careful in choosing products and looking for credible sellers,” said the woman who likes to dance.

Cinta admits that she has never bothered shopping online because she chose a market place that sells original products. "I hope that my role can inspire more consumers to support the economic recovery in the midst of the pandemic," he added.

Even though she is known to be frugal, Cinta Laura Kiehl is often shopping online. In a week he shopped 3-4 times online. So what shopping buys Love? "Make up, sports needs, household cleaning equipment. Roll the cable for filming because I just made a studio at home. In addition to things that must be tried, I bought them online," said Cinta.

Asked about the most expensive item ever purchased online, this is Laura Kiehl's answer. "It's not the most expensive, maybe yes, more precisely, it has the highest value. Because the price of the item depends on its function. I bought a yoga mat for around Rp. 3 million," he said.


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