JAKARTA - The Ministry of Youth and Sports of the Republic of Indonesia (Kemenpora) continues to strive to shape the community to have an active lifestyle for long-term health. In implementing this active lifestyle, it must start from an early age, especially through the cultivation of sports in schools.
Deputy Minister of Youth and Sports of the Republic of Indonesia, Taufik Hidayat, said that the culture of sports needs to start early so that physical activity becomes part of the lifestyle of the Indonesian people.
"We know that there is no instant sport. Sports must have strong foundations, especially if you are an athlete. So from now on for sports we focus on elementary schools, and sports clubs," said Taufik Hidayat, at the Ministry of Youth and Sports, Jakarta, on Monday, June 29, 2026.
In an effort to encourage a culture of active life from an early age and the progress of Indonesian sports, the Ministry of Youth and Sports signed a memorandum of understanding with Nestlé MILO to collaborate. This collaboration is carried out to reach more children and the Indonesian people.
"This effort cannot be done by the government alone, but requires the support and active participation of various parties, including the private sector. We welcome the collaboration with Nestlé MILO as a real example of synergy that can expand public access to sports activities while encouraging the creation of a healthier, active, and competitive generation," explained Taufik.
Marketing Manager Beverages & Confectionery Business Unit PT Nestlé Indonesia, Alaa Shaaban said that the collaboration activities carried out include aspects of culture, to the development of the sports industry which will reach more than 60 thousand people throughout Indonesia.
"Through the Sports Culture Department, this collaboration presents various sports activations on Car Free Day (CFD) in a number of secondary cities in Indonesia, such as Yogyakarta, Semarang, Cirebon, Ciamis, West Bandung and Salatiga which will be carried out from July to October 2026. Next, the MILO School Development Program will conduct the National Student Fitness Test (TKPN) with the Indonesian Ministry of Youth and Sports in 10 cities," said Alaa.
The collaboration will also be realized in the implementation of the Indonesia Sports Summit (ISS) 2026 by the Indonesian Ministry of Youth and Sports, on 11-13 September 2026. Through this collaboration, it is hoped that it will strengthen various programs to cultivate sports and increase public awareness to implement an active lifestyle.
"Through this collaboration, we hope to strengthen various programs to cultivate sports, increase public awareness of the importance of fitness, and support the development of the national sports industry," concluded the Secretary of the Ministry of Youth and Sports, Dr. Gunawan Suswantoro.
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