JAKARTA - Entering the school holiday period, many families are starting to look for activities that are not only entertaining, but also provide a fun learning experience for children.
Responding to this need, the Ministry of Tourism of the Republic of Indonesia presents various educational tourism activities through the #DiIndonesiaAja campaign with the spirit of "New Way Holidays".
Together with the Co-Branding Wonderful Indonesia partners, the Ministry of Tourism held an online and offline activation program entitled "Vacation to the Main Village".
This program presents a learning-by-playing experience that raises the richness of Indonesian culture, nature, and local wisdom. The offline activation will take place at Taman Mini Indonesia Indah (TMII), Jakarta, on July 1-5, 2026 through the Co-Branding Wonderful Indonesia Play Village.
During the event, visitors can participate in various educational games themed farm to table through the Corn Adventure, collaborative workshops with Co-Branding partners Wonderful Indonesia with different themes every day, ranging from gastronomy, cultural and maritime heritage, textiles, art and design, to wellness. In addition, there is also a digital scavenger hunt game that can be followed by all participants.
Scavenger hunt is one of the interesting activities because participants are invited to complete various challenges to get the chance to win the grand prize in the form of four staycation vouchers for four winners, as well as various other entertainment prizes.
Not only at TMII, this digital game can also be followed by people outside Jakarta. Scavenger hunts are available at a number of Co-Branding Wonderful Indonesia partner destinations, including HeHa Waterfall Bogor, HeHa Forest Sleman, Plaza Ambarrukmo and Plaza Malioboro Yogyakarta, Pramana Craft, Van Bloemen 1881 Sleman, to Jatim Park Malang.
To play the game, visitors simply visit one of the locations, find the QR Code available in the area, then scan it to start the game online. The concept of this game is inspired by the #DiIndonesiaAja travel journey which invites participants to find typical icons from various regions in Indonesia. The online scavenger hunt activation takes place from June 22 to July 5, 2026.
Through this series of activities, children and their families are expected to enjoy a school holiday experience that is not only fun, but also enriches knowledge about tourist villages, culture, and sustainability values.
This program is also expected to be an inspiration for a different school holiday choice through the #DiIndonesiaAja travel experience.
Deputy for Marketing of the Ministry of Tourism, Ni Made Ayu Marthini, said this program is part of the Ministry of Tourism's efforts to present a new approach in introducing tourist villages to children while inviting people to travel within the country. This initiative is also in line with the positive trend of the Indonesian tourism sector.
From January to April 2026, foreign tourist visits were recorded at 4.68 million visits or increased by 8.24 percent compared to the same period last year.
"Through 'Vacation to the Main Village', we want to present a school vacation experience that is not only entertaining, but also educational. Children can come to the Main Village as a destination that is rich in culture, local wisdom, and sustainable values. We believe that Generation Alpha has an important role as prospective tourists and agents of change who will determine the face of Indonesian tourism in the future," said Ni Made Ayu Marthini.
According to Ni Made, the introduction of the concept of sustainable tourism should be carried out from an early age so that children have concern for the environment and local communities.
"By providing a pleasant hands-on experience, we hope that children can understand the importance of preserving, understanding, and appreciating local culture such as the process of processing crops from the garden to the dining table. This activity is also part of efforts to realize quality and sustainable tourism," he added.
This program specifically targets children, especially Generation Alpha, because they are considered as prospective tourists as well as agents of change in the future. Even though they don't have their own purchasing power, their preferences often influence the decision on family tourist destinations.
In the midst of a life that is increasingly familiar with digital technology, tourist villages are considered capable of offering a different experience through the concept of slow travel and slow living that is closer to nature, culture, and local communities.
Ni Made Ayu Marthini explained that the campaign was designed using an approach that was close to the daily lives of children so that the introduction of tourist villages could be done in a more fun way.
"Generation Alpha grew up in a fast-paced digital era, but actually has a need for authentic and meaningful experiences. Through 'Vacation to the Play Village', we invite children to get out of their routines and experience a closer experience with nature. Through various interactive activities, this experience is expected to provide new insights for them," said Ni Made Ayu Marthini.
According to him, children are not only visitors today, but will also become tourists, leaders, and agents of change for the future of Indonesian tourism.
"When children have the opportunity to experience life close to nature and local culture, they will be more easily understand the importance of maintaining the environment, appreciating traditions, and supporting the welfare of local communities. And they will contribute to creating a more quality tourism ecosystem. This is the spirit that we want to build through Main Village as part of the regenerative development of Tourism Villages in Indonesia," he added.
The "Vacation to the Main Village" program is also a continuation of various sustainable education initiatives that have been carried out with Wonderful Indonesia Co-Branding partners.
Since 2025, more than 289.4 kilograms of recycled materials and packaging waste from Co-Branding partners have been processed into the Wonderful Indonesia Totem installation as part of education on waste management and the importance of maintaining the cleanliness of tourist destinations.
Through this collaboration, the Ministry of Tourism together with its Co-Branding Wonderful Indonesia partners continues to expand various activations that bring people closer to a variety of experiences in the archipelago.
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