JAKARTA - PT Lippo Malls Indonesia (LMI) officially introduced the new identity of Lippo Icon Cibubur, the result of the transformation of Cibubur Junction, today, Wednesday, June 3, 2026. This transformation is part of LMI's sustainable strategic steps in strengthening its shopping center portfolio while presenting a lifestyle destination that is more relevant and in line with the development of today's urban society.
Carrying the concept of "The New Lifestyle Landmark", Lippo Icon is a new brand portfolio concept developed and managed by LMI as an experiential lifestyle destination with a stylish, dynamic, and socially connected character.
The presence of Lippo Icon is part of LMI's rebranding step in strengthening the differentiation of its shopping center portfolio, complementing the shopping center concept that has previously been present in LMI's portfolio such as Lippo Mall, Lippo Plaza, MaxxBox, and CityWalk.
As the first mall to officially adopt the new Lippo Icon identity, Lippo Icon Cibubur comes with a strategic location that is integrated with access to the LRT public transportation network. This connectivity makes Lippo Icon Cibubur not only a weekend destination for families and communities, but also part of the daily activities of urban communities, especially professionals and commuters between the Cibubur and Jakarta areas.
Through this transformation, Lippo Icon Cibubur presents a comprehensive update ranging from interior and exterior design, façade development, improvement of the ambience area, to presenting iconic elements such as an amphitheater-style atrium area with sliding access features, giant LED screen, and a touch of more aesthetic and contemporary architecture.
This transformation is also strengthened through a curation of a more upscale and lifestyle-focused tenant mix, with the strengthening of the premium Food & Beverages, entertainment, experiential retail, beauty & wellness categories, as well as various community culture programs that match the lifestyle of today's urbanites.
A number of new tenants such as The Palace, Starbucks, Subway, Blibli, Krispy Kreme, K3MART, Playtopia, Tomorrow, Sociolla, Playworks, Maison Féerie, Huawei, Dairy Queen, GAGA, and various other lifestyle brands are also present to strengthen the positioning of Lippo Icon Cibubur as a new lifestyle and entertainment destination in the Cibubur area and its surroundings.
"The transformation of Cibubur Junction into Lippo Icon Cibubur is part of our efforts to continue to present destinations that are more relevant to the development of lifestyle and consumer expectations today. We want to present more than just a shopping center, but a vibrant, stylish, and engaging space for people to gather, express themselves, build connections, and enjoy a more dynamic, relevant, and meaningful experience," said Santiwati Basuki, Chief Marketing Officer of Lippo Malls Indonesia.
With its new identity, Lippo Icon Cibubur is expected to become a new lifestyle icon in the Cibubur area and its surroundings, bringing new energy, new experiences, and new ways for urban people to enjoy, connect, and grow together in today's lifestyle.
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