Because the Perfume is Too Stinging, Anjasmara Almost Lost Confidence

Anjasmara (Virgi/VOI)

JAKARTA - Actor Anjasmara told his own experience of once feeling insecure because of choosing the wrong perfume that was too pungent in a shopping mall.

"At that time I tried to spray perfume in the store, the smell was too strong. So finally I said how do I rush to the toilet, wash it so that the smell disappears," said Anjasmara in South Jakarta, Monday, May 1.

Not without reason, Anjasmara said that he had a different 'feeling' when talking about fragrances, especially for personal appearance. This Cecep character specifically chooses fragrances such as floral fragrances that feel softer when inhaled.

"To be honest, if I use perfume, I don't like the smell that is too pungent. I like it soft, I like it sweet, more floral or fruity," he said.

Because of this, Anjasmara decided to venture into the beauty business by launching a body care brand called Harmel. However, behind the elegant packaging, Anjasmara revealed that the product development process took a long time because of his perfectionist nature.

"Actually, this product was designed almost a year and a half ago. The journey is very long, trial and error of this product is also quite strict," he said.

Dian Nitami's husband admitted to being directly involved in every production process. So much so, he was tired of facing the demands of his own team who wanted the final result to be flawless.

"I was directly involved from the beginning. In fact, I was actually desperate because my team wanted it to be perfect. That's what took a lot of energy," said Anjasmara.

From the three initial products launched, namely shower gel, body lotion, and perfume, Anjasmara said the fragrance sector was the most difficult challenge. He did not want the aroma produced to make the wearer feel uncomfortable.

"The trial error that lasted the longest was in the perfume, it seemed. 'This smells bad', 'this is less', and then it was like 'this smells for a while', 'this is less, less, less'. Perfume is the longest," he explained.

Anjasmara's thoroughness is also proven by trying all his products for a long enough period of time before being officially thrown into the market.

"I've also been wearing it for the last six months. Because I have to try it first, this is really appropriate and really comfortable to wear. If it's not comfortable, then we have to launch, then there will be embarrassment," he said.

For Anjasmara, quality is a dead price that cannot be bargained. He wants to ensure that everyone who uses his product gets maximum satisfaction.

"I am also a perfectionist," Anjasmara concluded briefly.